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Wound Care in New Zealand

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    Report

  • 25 Pages
  • November 2025
  • Region: New Zealand
  • Euromonitor International
  • ID: 1819917
Value sales of wound care are rising in New Zealand in 2025. Despite being a mature category, wound care remains an everyday staple with households generally having ample stock of sticking plasters/adhesive bandages. The category has experienced steady volume growth in almost every year of the review period - the only exception being 2020-2021, during the height of New Zealand’s COVID-19 lockdowns.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wound Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Wound care sees value and volume sales rise in 2025 thanks to active lifestyles and ageing population
  • Multinational brands hold steady in wound care in New Zealand, as Elastoplast rolls out global Second Skin Protection locally
  • Steady demand, extensive ranging and discount strategies ensure distribution lead for pharmacies
PROSPECTS AND OPPORTUNITIES
  • Wound care sales set to rise as consumers seek value and functionality
  • Elastoplast strengthens brand visibility and emotional resonance among local consumers through rugby union and rugby league sponsorship
  • Eco-friendly sticking plasters/adhesive bandages gain traction in New Zealand amid rising health and environmental concerns
CATEGORY DATA
  • Table 1 Sales of Wound Care by Category: Value 2020-2025
  • Table 2 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 4 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 5 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN NEW ZEALAND
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DEFINITIONS
SOURCES
  • Summary 1 Research Sources