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Video Games in Japan

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    Report

  • 23 Pages
  • May 2024
  • Region: Japan
  • Euromonitor International
  • ID: 1855504
Video games in Japan saw slow current value growth in 2023, with growth driven by video games hardware. Thanks to PlayStation 5 finally seeing a significant boost to its sales, this category saw a double-digit current value increase in 2023. Sony Interactive Entertainment struggled to sell PlayStation 5 after its launch in November 2020. A bottleneck in the production of chips prevented a stronger boost to sales.

The Video Games in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Hardware sells well, while software struggles
  • Dynamism for AR/VR headsets
  • Mobile games stagnates
PROSPECTS AND OPPORTUNITIES
  • Social activities by video games manufacturers in various forms
  • Mario and Pokémon likely to expand coverage
CATEGORY DATA
  • Table 1 Sales of Video Games by Category: Value 2018-2023
  • Table 2 Sales of Video Games by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Video Games: % Value 2019-2023
  • Table 4 LBN Brand Shares of Video Games: % Value 2020-2023
  • Table 5 NBO Company Shares of Video Games Hardware: % Value 2019-2023
  • Table 6 LBN Brand Shares of Video Games Hardware: % Value 2020-2023
  • Table 7 NBO Company Shares of Video Games Software: % Value 2019-2023
  • Table 8 Distribution of Video Games by Format: % Value 2018-2023
  • Table 9 Distribution of Video Games Hardware by Format: % Value 2018-2023
  • Table 10 Distribution of Video Games Software by Format: % Value 2018-2023
  • Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2018-2023
  • Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2018-2023
  • Table 13 Forecast Sales of Video Games by Category: Value 2023-2028
  • Table 14 Forecast Sales of Video Games by Category: % Value Growth 2023-2028
TOYS AND GAMES IN JAPAN
EXECUTIVE SUMMARY
  • Toys and games in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for toys and games?
MARKET DATA
  • Table 15 Sales of Toys and Games by Category: Value 2018-2023
  • Table 16 Sales of Toys and Games by Category: % Value Growth 2018-2023
  • Table 17 NBO Company Shares of Toys and Games: % Value 2019-2023
  • Table 18 LBN Brand Shares of Toys and Games: % Value 2020-2023
  • Table 19 Distribution of Toys and Games by Format: % Value 2018-2023
  • Table 20 Forecast Sales of Toys and Games by Category: Value 2023-2028
  • Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources