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Childrenswear in Poland

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    Report

  • 18 Pages
  • December 2024
  • Region: Poland
  • Euromonitor International
  • ID: 1923856
Parents in Poland are giving children more control over the purchasing decision when it comes to clothing choices. This trend is reflected in the growing popularity of franchised products featuring popular TV and internet characters. Children are exposed to a significant amount of media content from a young age, and this is influencing purchasing decisions, with fashion items like socks, t-shirts, and accessories bearing their favourite characters.

The Childrenswear in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Childrenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Children take greater ownership of the purchasing decision
  • Fewer children leads to higher spend per child
  • Value brands thrive amidst economic challenges
PROSPECTS AND OPPORTUNITIES
  • Further expansion of second hand clothing
  • Polish government supports parents with state subsidies
  • Demographic dangers ahead for childrenswear
CATEGORY DATA
  • Table 1 Sales of Childrenswear by Category: Volume 2019-2024
  • Table 2 Sales of Childrenswear by Category: Value 2019-2024
  • Table 3 Sales of Childrenswear by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Childrenswear by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Childrenswear: % Value 2020-2024
  • Table 6 LBN Brand Shares of Childrenswear: % Value 2021-2024
  • Table 7 Forecast Sales of Childrenswear by Category: Volume 2024-2029
  • Table 8 Forecast Sales of Childrenswear by Category: Value 2024-2029
  • Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
  • Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN POLAND
EXECUTIVE SUMMARY
  • Apparel and footwear in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 11 Sales of Apparel and Footwear by Category: Volume 2019-2024
  • Table 12 Sales of Apparel and Footwear by Category: Value 2019-2024
  • Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
  • Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
  • Table 15 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
  • Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
  • Table 17 Distribution of Apparel and Footwear by Format: % Value 2019-2024
  • Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2024
  • Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
  • Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
  • Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
  • Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources