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Cigarettes in Malaysia

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    Report

  • 24 Pages
  • June 2024
  • Region: Malaysia
  • Euromonitor International
  • ID: 1923861
Overall, economy and premium cigarettes gained retail volume share at the expense of mid-priced brands in 2023. The main reason for this trend was high inflation, which drove up living costs and increased cigarette prices. British American Tobacco (Malaysia) increased the unit selling price for premium and mid-priced brands due to inflation and high operational costs, leading to declining volume sales in 2023 as smokers switched to affordable brands.

The Cigarettes in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Cigarettes Including Fine Cut Stick Equivalent.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cigarettes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Polarisation in demand in 2023 as inflationary pressures impact consumer behaviour
  • Growing competition from e-vapour products and heated tobacco in 2023
  • Illicit trade remains a problem for Malaysian authorities
PROSPECTS AND OPPORTUNITIES
  • Newly proposed regulations may foster illicit trade over the forecast period
  • Players to reformulate strategies as demand vacillates over the forecast period
  • Cigarettes set to continue seeing gradual decline in uptake over the forecast period
TAXATION AND PRICING
  • Taxation rates
  • Table 1 Taxation and Duty Levies 2018-2023
  • Average cigarette pack price breakdown
  • Summary 1 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
  • Table 2 Sales of Cigarettes: Volume 2018-2023
  • Table 3 Sales of Cigarettes by Category: Value 2018-2023
  • Table 4 Sales of Cigarettes: % Volume Growth 2018-2023
  • Table 5 Sales of Cigarettes by Category: % Value Growth 2018-2023
  • Table 6 Sales of Cigarettes by Blend: % Volume 2018-2023
  • Table 7 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
  • Table 8 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
  • Table 9 Sales of Cigarettes by Pack Size: % Volume 2018-2023
  • Table 10 Sales of Cigarettes by Price Band: % Volume 2018-2023
  • Table 11 NBO Company Shares of Cigarettes: % Volume 2019-2023
  • Table 12 LBN Brand Shares of Cigarettes: % Volume 2020-2023
  • Table 13 Sales of Cigarettes by Distribution Format: % Volume 2018-2023
  • Table 14 Illicit Trade Estimate of Cigarettes: Volume 2018-2023
  • Table 15 Forecast Sales of Cigarettes: Volume 2023-2028
  • Table 16 Forecast Sales of Cigarettes by Category: Value 2023-2028
  • Table 17 Forecast Sales of Cigarettes: % Volume Growth 2023-2028
  • Table 18 Forecast Sales of Cigarettes by Category: % Value Growth 2023-2028
  • Table 19 Forecast Sales of Cigarettes by Blend: % Volume 2023-2028
  • Table 20 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2023-2028
  • Table 21 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2023-2028
  • Table 22 Forecast Sales of Cigarettes by Pack Size: % Volume 2023-2028
  • Table 23 Forecast Sales of Cigarettes by Price Band: % Volume 2023-2028
TOBACCO IN MALAYSIA
EXECUTIVE SUMMARY
  • Tobacco in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Summary 2 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Point-of-sale display bans
  • Smoking in public places
  • Flavoured tobacco product ban
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 24 Number of Adult Smokers by Gender 2018-2023
MARKET DATA
  • Table 25 Sales of Tobacco by Category: Volume 2018-2023
  • Table 26 Sales of Tobacco by Category: Value 2018-2023
  • Table 27 Sales of Tobacco by Category: % Volume Growth 2018-2023
  • Table 28 Sales of Tobacco by Category: % Value Growth 2018-2023
  • Table 29 Forecast Sales of Tobacco by Category: Volume 2023-2028
  • Table 30 Forecast Sales of Tobacco by Category: Value 2023-2028
  • Table 31 Forecast Sales of Tobacco by Category: % Volume Growth 2023-2028
  • Table 32 Forecast Sales of Tobacco by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 3 Research Sources