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Retail Tissue in Peru

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    Report

  • 20 Pages
  • March 2025
  • Region: Peru
  • Euromonitor International
  • ID: 1924068
Retail tissue in Peru registered stable growth in 2024, due to widespread consumption by the population and the essential nature of products like toilet paper. However, there has been a marked shift towards economy products, due to high costs of living. Peruvian families prioritised products with higher performance at a lower price and were enticed by promotions and offers when looking for tissue products.

The Retail Tissue in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail Tissue market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Downtrading is evident across retail tissue category
  • Papelera Reyes increases its share in an increasingly competitive market
  • Small local grocers remains the primary channel for retail tissue
PROSPECTS AND OPPORTUNITIES
  • Paper towels and boxed facial tissues offer good growth, while napkins loses ground
  • Discounters and cash & carry to gain relevance
  • Product differentiation will be used to avoid heavy price competition
CATEGORY DATA
  • Table 1 Retail Sales of Tissue by Category: Value 2019-2024
  • Table 2 Retail Sales of Tissue by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Retail Tissue: % Value 2020-2024
  • Table 4 LBN Brand Shares of Retail Tissue: % Value 2021-2024
  • Table 5 Forecast Retail Sales of Tissue by Category: Value 2024-2029
  • Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN PERU
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2019-2024
  • Table 8 Infant Population 2019-2024
  • Table 9 Female Population by Age 2019-2024
  • Table 10 Total Population by Age 2019-2024
  • Table 11 Households 2019-2024
  • Table 12 Forecast Infant Population 2024-2029
  • Table 13 Forecast Female Population by Age 2024-2029
  • Table 14 Forecast Total Population by Age 2024-2029
  • Table 15 Forecast Households 2024-2029
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources