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Toilet Care in Georgia

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    Report

  • 14 Pages
  • February 2025
  • Region: Georgia
  • Euromonitor International
  • ID: 1924125
In 2024, the toilet care market in Georgia experienced moderate volume growth, with toilet liquids/foam emerging as the fastest-growing segment. This growth was driven by the segment’s broad product range and lower unit prices compared to other toilet care subcategories, making its products attractive choices for budget-conscious consumers.

The Toilet Care in Georgia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toilet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Shifting consumer preferences in toilet care
  • The growing impact of parallel imports
  • Toilet care home to new product innovations but limited eco-friendly offer
PROSPECTS AND OPPORTUNITIES
  • Steady growth driven by modern retail expansion
  • Challenges posed by parallel imports
  • Focus on efficiency over sustainability
CATEGORY DATA
  • Table 1 Sales of Toilet Care by Category: Value 2019-2024
  • Table 2 Sales of Toilet Care by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Toilet Care: % Value 2020-2024
  • Table 4 LBN Brand Shares of Toilet Care: % Value 2021-2024
  • Table 5 Forecast Sales of Toilet Care by Category: Value 2024-2029
  • Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
HOME CARE IN GEORGIA
EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2019-2024
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2019-2024
  • Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 10 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 13 Distribution of Home Care by Format: % Value 2019-2024
  • Table 14 Distribution of Home Care by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources