Retail Tissue in Vietnam - Research and Markets

A greater focus on hygiene and improving living standards continued to drive strong and stable growth for retail tissue in Vietnam in both value and volume terms. Whereas in the past most people in rural areas of Vietnam were used toilet paper for all purposes around the home, in recent years they have started to invest in purpose-specific products such as napkins and facial tissues.

The Retail Tissue in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Retail Tissue market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

RETAIL TISSUE IN VIETNAMKEY DATA FINDINGS

2023 DEVELOPMENTS

Improving hygiene standards and an expanding offer continues to fuel strong growth in retail tissue
Competition remains tough with leading players focused on consumer engagement, marketing and new packaging designs
As incomes rise more consumers turn to premium options while bidet sprayers present a new threat to sales

PROSPECTS AND OPPORTUNITIES

Bright outlook for retail tissue as hygiene standards improve and consumers look for greater convenience
Attractiveness of Vietnam market to invite an increase in market entrants
Distribution landscape set to continue evolving

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2018-2023
Table 2 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 4 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 5 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028

TISSUE AND HYGIENE IN VIETNAM

EXECUTIVE SUMMARY

Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?

MARKET INDICATORS

Table 7 Birth Rates 2018-2023
Table 8 Infant Population 2018-2023
Table 9 Female Population by Age 2018-2023
Table 10 Total Population by Age 2018-2023
Table 11 Households 2018-2023
Table 12 Forecast Infant Population 2023-2028
Table 13 Forecast Female Population by Age 2023-2028
Table 14 Forecast Total Population by Age 2023-2028
Table 15 Forecast Households 2023-2028

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

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