The global market for Enterprise Mobility Management (EMM) was valued at US$57 Billion in 2024 and is projected to reach US$167.1 Billion by 2030, growing at a CAGR of 19.6% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.
One of the significant trends in the EMM market is the growing adoption of Bring Your Own Device (BYOD) policies, which allow employees to use their personal devices for work purposes. However, BYOD introduces new security risks and challenges, such as data breaches, loss of control over corporate information, and potential exposure to malicious apps or compromised networks. To mitigate these risks, enterprises are increasingly investing in EMM solutions that provide robust security features, including device encryption, remote wipe capabilities, and advanced authentication methods such as biometric verification. Additionally, the rise of mobile-first strategies, where businesses prioritize mobile technology in their operations and customer interactions, is further fueling the demand for EMM solutions. This shift is evident across various industries, including healthcare, finance, and retail, where mobile applications are becoming essential tools for service delivery, customer engagement, and operational efficiency. In healthcare, for instance, mobile devices are used for accessing patient records, telemedicine, and real-time communication among medical staff, while in retail, they enable mobile point-of-sale systems and personalized customer service.
Enterprise Mobility Management (EMM) is a comprehensive approach that includes the policies, processes, and technologies used to manage and secure mobile devices, applications, and data within a corporate environment. As mobile devices become ubiquitous and the demand for remote work capabilities grows, EMM has evolved into a critical component of modern business strategy. The primary objective of EMM is to optimize the functionality and security of mobile devices used within an enterprise while simultaneously protecting corporate data from unauthorized access and breaches. EMM encompasses a range of solutions, including mobile device management (MDM), which focuses on the deployment, security, monitoring, integration, and management of mobile devices; mobile application management (MAM), which deals with the deployment and management of mobile applications; mobile content management (MCM), which ensures secure access to corporate content on mobile devices; and mobile identity management, which focuses on authentication and authorization of mobile users. Together, these components create a robust framework for managing the mobile workforce, addressing the diverse challenges of mobile security, compliance, and productivity.
Enterprise Mobility Management (EMM) - Key Trends and Drivers
The growth in the EMM market is driven by several factors, including the rapid expansion of the mobile workforce, increasing cyber threats, and the need for regulatory compliance. As more employees work remotely, often from multiple locations and using various devices, the demand for secure and efficient mobile management solutions continues to rise. Enterprises face a growing number of cyber threats targeting mobile devices, including malware, phishing attacks, and data breaches, which necessitate the adoption of comprehensive security measures provided by EMM solutions. Additionally, stringent regulations around data protection and privacy compel businesses to adopt EMM to ensure compliance and avoid hefty fines. Non-compliance can result in significant financial penalties and damage to an organization's reputation. Technological advancements, such as the integration of artificial intelligence (AI) and machine learning (ML) into EMM solutions, are enhancing their capabilities, making them more effective in threat detection, response, and predictive analytics. Moreover, the increasing adoption of cloud-based EMM solutions is providing scalability and flexibility, enabling businesses to manage their mobile infrastructure more efficiently and cost-effectively. Cloud-based solutions allow for easier updates, lower upfront costs, and the ability to scale up or down based on organizational needs. The convergence of these factors - expanding mobile workforces, escalating cyber threats, regulatory pressures, and technological advancements - is driving the robust growth of the EMM market. As businesses continue to navigate the complexities of the digital landscape, EMM solutions will play an essential role in ensuring secure, compliant, and productive mobile operations.One of the significant trends in the EMM market is the growing adoption of Bring Your Own Device (BYOD) policies, which allow employees to use their personal devices for work purposes. However, BYOD introduces new security risks and challenges, such as data breaches, loss of control over corporate information, and potential exposure to malicious apps or compromised networks. To mitigate these risks, enterprises are increasingly investing in EMM solutions that provide robust security features, including device encryption, remote wipe capabilities, and advanced authentication methods such as biometric verification. Additionally, the rise of mobile-first strategies, where businesses prioritize mobile technology in their operations and customer interactions, is further fueling the demand for EMM solutions. This shift is evident across various industries, including healthcare, finance, and retail, where mobile applications are becoming essential tools for service delivery, customer engagement, and operational efficiency. In healthcare, for instance, mobile devices are used for accessing patient records, telemedicine, and real-time communication among medical staff, while in retail, they enable mobile point-of-sale systems and personalized customer service.
Enterprise Mobility Management (EMM) is a comprehensive approach that includes the policies, processes, and technologies used to manage and secure mobile devices, applications, and data within a corporate environment. As mobile devices become ubiquitous and the demand for remote work capabilities grows, EMM has evolved into a critical component of modern business strategy. The primary objective of EMM is to optimize the functionality and security of mobile devices used within an enterprise while simultaneously protecting corporate data from unauthorized access and breaches. EMM encompasses a range of solutions, including mobile device management (MDM), which focuses on the deployment, security, monitoring, integration, and management of mobile devices; mobile application management (MAM), which deals with the deployment and management of mobile applications; mobile content management (MCM), which ensures secure access to corporate content on mobile devices; and mobile identity management, which focuses on authentication and authorization of mobile users. Together, these components create a robust framework for managing the mobile workforce, addressing the diverse challenges of mobile security, compliance, and productivity.
Report Scope
The report analyzes the Enterprise Mobility Management (EMM) market, presented in terms of market value (USD). The analysis covers the key segments and geographic regions outlined below.Segments
Component (Solutions, Services); Organization Size (Large Enterprises, SMEs); Deployment (On-Premise, Cloud); Vertical (BFSI, IT & Telecom, Retail & eCommerce, Healthcare & Life Sciences, Manufacturing, Government, Other Verticals).Geographic Regions/Countries
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.Key Insights:
- Market Growth: Understand the significant growth trajectory of the EMM Solutions segment, which is expected to reach US$129.3 Billion by 2030 with a CAGR of a 19.1%. The EMM Services segment is also set to grow at 21.7% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, valued at $14.5 Billion in 2024, and China, forecasted to grow at an impressive 25.2% CAGR to reach $44.1 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Enterprise Mobility Management (EMM) Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Enterprise Mobility Management (EMM) Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Enterprise Mobility Management (EMM) Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of players such as Aruba, a Hewlett Packard Enterprise Company, AT&T, Inc., Avaya, Inc., BlackBerry Ltd., Cerner Corporation and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Some of the 23 companies featured in this Enterprise Mobility Management (EMM) market report include:
- Aruba, a Hewlett Packard Enterprise Company
- AT&T, Inc.
- Avaya, Inc.
- BlackBerry Ltd.
- Cerner Corporation
- Cisco Systems, Inc.
- Citrix Systems, Inc.
- Globo PLC
- Hewlett Packard Enterprise Development LP (HPE)
- IBM Corporation
- iPass, Inc.
- Microsoft Corporation
- MobileIron, Inc.
- Nokia Corporation
- Nokia Corporation
- Panasonic Corporation of North America
- SAP SE
- SOTI, Inc.
- Symantec Corporation
- Verizon Enterprise Solutions
- Vmware, Inc.
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIII. MARKET ANALYSISCANADAITALYSPAINRUSSIAREST OF EUROPESOUTH KOREAREST OF ASIA-PACIFICARGENTINABRAZILMEXICOREST OF LATIN AMERICAIRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EASTIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
UNITED STATES
JAPAN
CHINA
EUROPE
FRANCE
GERMANY
UNITED KINGDOM
ASIA-PACIFIC
AUSTRALIA
INDIA
LATIN AMERICA
MIDDLE EAST
AFRICA
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aruba, a Hewlett Packard Enterprise Company
- AT&T, Inc.
- Avaya, Inc.
- BlackBerry Ltd.
- Cerner Corporation
- Cisco Systems, Inc.
- Citrix Systems, Inc.
- Globo PLC
- Hewlett Packard Enterprise Development LP (HPE)
- IBM Corporation
- iPass, Inc.
- Microsoft Corporation
- MobileIron, Inc.
- Nokia Corporation
- Nokia Corporation
- Panasonic Corporation of North America
- SAP SE
- SOTI, Inc.
- Symantec Corporation
- Verizon Enterprise Solutions
- Vmware, Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 150 |
| Published | February 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 57 Billion |
| Forecasted Market Value ( USD | $ 167.1 Billion |
| Compound Annual Growth Rate | 19.6% |
| Regions Covered | Global |
