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Surface Care in the United Arab Emirates

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    Report

  • 18 Pages
  • February 2025
  • Region: United Arab Emirates
  • Euromonitor International
  • ID: 1949059
A significant trend in surface care in the United Arab Emirates is the rising popularity of multifunctional products, including all purpose cleaning wipes and multi-purpose cleaners, while demand for specialised cleaning solutions remains relatively stagnant. Throughout 2024, multi-purpose cleaners continued to drive sales, recording robust year-on-year growth and maintaining its position as the most valuable segment within surface care overall.

The Surface Care in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand for multi-purpose cleaners surges as specialised options stagnate
  • Rising demand for premium surface care in local market
  • Private label remains attractive and popular among low-income consumers
PROSPECTS AND OPPORTUNITIES
  • Multifunctionality to drive surface care over the forecast period
  • Local players set to compete with multinationals as demand for premium options continues to grow
  • Private label offers further growth potential as affordable option
CATEGORY DATA
  • Table 1 Sales of Surface Care by Category: Value 2019-2024
  • Table 2 Sales of Surface Care by Category: % Value Growth 2019-2024
  • Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
  • Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Surface Care: % Value 2020-2024
  • Table 6 LBN Brand Shares of Surface Care: % Value 2021-2024
  • Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
  • Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
  • Table 9 Forecast Sales of Surface Care by Category: Value 2024-2029
  • Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
HOME CARE IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 11 Households 2019-2024
MARKET DATA
  • Table 12 Sales of Home Care by Category: Value 2019-2024
  • Table 13 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 15 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 16 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 17 Distribution of Home Care by Format: % Value 2019-2024
  • Table 18 Distribution of Home Care by Format and Category: % Value 2024
  • Table 19 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 20 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources