Pilates & Yoga Studios in the US - Market Research Report

Big stretch: COVID-19 halted extraordinary growth in Pilates and yoga studio sales

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

The Pilates and Yoga Studios industry swelled until COVID-19, which halted the industry's growth trajectory. Despite rising participation in yoga and Pilates, the emergence of lower-cost alternatives has stifled studio attendance. Online platforms, mobile applications and gym and fitness centers represent expanding competition for studios. Price-based competition has forced studios to lower prices, mitigating profit. Studios have responded by offering more specialized and niche options. Still, revenue has declined at a CAGR of 1.0% to reach an estimated $11.8 billion over the five years to 2023, when revenue will drop 1.4%. This industry comprises facilities that offer Pilates and yoga instruction to individuals or groups. Pilates is a body conditioning routine used to build strength and flexibility, while yoga is a physical and spiritual practice focused on breath control, flexibility and strength. This industry does not include Pilates and yoga classes taught at gyms or other health club centers.