Relaxation Drink Production in the US - Industry Market Research Report

Calm, cool, collected: Growing demand for performance drinks in the beverage market is expected to boost industry revenue

Relaxation drink producers sustained strong revenue growth as many new producers introduced their products to the market. Initial success at national retail outlets, like 7-Eleven, demonstrated that the market is willing to accept such products, despite consumer concerns about ingredients like melatonin. Also, the trend of consumers moving away from consuming traditional sugary carbonated sodas has benefited the industry; consumers now tend to gravitate toward functional alternatives (i.e., beverages that provide a function like energy drinks or sports drinks), improving demand for relaxation drink products. Consumers have responded well to the introduction of new beverage brands that help them focus or sleep, depending on the formula. Overall, the analyst estimates industry-wide revenue has been increasing at a CAGR of 0.7% over the past five years, including an estimated 0.9% increase in the current year, and is expected to total $299.0 million in 2023. In the same year, profit is projected to decrease to 4.3%.

Companies in this industry produce drinks marketed for their relaxation or sleep-promoting properties. Most of these drinks are considered liquid dietary supplements, containing the active ingredients melatonin or L-theanine; these drinks are sometimes carbonated. This industry excludes ready-to-drink tea as well as dairy-based beverages.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.