Western Europe in 2040: The Future Demographic

Positive net migration rates will drive population growth across Western Europe in 2021-2040. Ageing will remain a key trend, influenced by rising life expectancy and declining birth rates. Consequently, citizens 65+ will become an increasingly important consumer group. Urbanisation will continue, placing pressure on infrastructure while creating business opportunities. As the population surges and incomes remain relatively high, Western Europe will remain an attractive consumer market in 2040.

The Western Europe in 2040: The Future Demographic report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Lifestyles market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.