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Advertising in Germany

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    Report

  • 20 Pages
  • November 2023
  • Region: Germany
  • Euromonitor International
  • ID: 2069802
This Industrial report provides a 360 degree view of the industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Internet and Other Advertising Means, Outdoor, Press, Radio, Television.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Advertising market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HEADLINES

INDUSTRY OVERVIEW
  • CHART 1 Key Industry's Indicators 2017-2027
TURNOVER SCORECARD
  • Summary 1 Scorecard of Turnover Pillar 2017-2027
  • CHART 2 Turnover Regional Comparison 2022
  • CHART 3 Turnover per Capita Regional Comparison 2022
  • CHART 4 Turnover Growth Regional Comparison 2017-2027
  • CHART 5 Future and Absolute Growth of Turnover Regional Comparison 2022-2027
  • CHART 6 Turnover 2017-2027
  • CHART 7 Turnover by Category 2017-2022
  • CHART 8 Turnover by Category 2022-2027
  • CHART 9 Turnover per Employee 2017-2022
INDUSTRY’S GROWTH DRIVERS
  • Summary 2 Key Buyer Industries in Germany 2017-2027
  • Summary 3 Key Supplier Industries in Germany 2017-2027
  • CHART 10 External Demand Factors
  • CHART 11 Top Industry’s Suppliers and Buyers
COST STRUCTURE
  • CHART 12 Cost Structure Comparison 2022
  • CHART 13 Cost Structure 2017-2022
  • CHART 14 B2B Costs and Growth 2022, USD million
  • CHART 15 Prices of Selected Commodities 2022 Q3-2023 Q4, Index
  • CHART 16 Profit and Profit Margin 2017-2022
  • CHART 17 Average Salary 2017-2022
  • CHART 18 Labour Costs and Employee Productivity Comparison 2017-2022
FIRMOGRAPHICS
  • CHART 19 Number of Companies by Size 2017/2022
  • CHART 20 Competitive Landscape Structure by Company Size 2017/2022
  • CHART 21 Top Companies’ Ranking 2017-2022 and % of Turnover Value 2022
MARKET OVERVIEW
  • CHART 22 Market Structure by Buyer 2017-2022
  • CHART 23 B2B Buyers and Growth 2022, USD million
ATTRACTIVENESS INDEX
  • CHART 24 Attractiveness Index in Selected Industries 2022
  • CHART 25 Advertising Attractiveness Index Comparison Across All Industries 2022
  • CHART 26 Attractiveness Index Methodology
ECONOMIC CONTEXT AND LABOUR MARKET
  • Summary 4 Economic Context and Labour Market 2022-2027