Toys and Games in France - Research and Markets

Sales of toys and games in France managed to achieve small positive value growth in 2023, supported by a strong performance in video games offsetting the ongoing slump in traditional toys and games. Traditional toys and games continues to struggle in light of inflationary pressures, with consumers restricting their non-essential spending.

The Toys and Games in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Toys and Games market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Toys and games in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for toys and games?

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2018-2023
Table 2 Sales of Toys and Games by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Toys and Games: % Value 2019-2023
Table 4 LBN Brand Shares of Toys and Games: % Value 2020-2023
Table 5 Distribution of Toys and Games by Format: % Value 2018-2023
Table 6 Forecast Sales of Toys and Games by Category: Value 2023-2028
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN FRANCEKEY DATA FINDINGS

2023 DEVELOPMENTS

Sales remain in a negative slump due to myriad pressures, from low birth rates to price-sensitivity
“Kidults” drive sales as a valuable consumer demographic
Players and retailers adapt their strategies to meet evolving consumer dynamics

PROSPECTS AND OPPORTUNITIES

An overall positive outlook ahead, while some challenges still remain
“Kidults” will continue to drive the category into the future
Retailers will continue to adapt to evolving trends

CATEGORY DATA

Table 8 Sales of Traditional Toys and Games by Category: Value 2018-2023
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2019-2023
Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2020-2023
Table 13 Distribution of Traditional Toys and Games by Format: % Value 2018-2023
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2023-2028
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2023-2028
Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2023-2028

VIDEO GAMES IN FRANCEKEY DATA FINDINGS

2023 DEVELOPMENTS

Rebound of video games hardware boosts overall category sales
Balance of e-commerce and in-store sales for hardware, with click-and-collect options popular
Software offers mixed results, depending on the games platform

PROSPECTS AND OPPORTUNITIES

Sales set to normalise after hardware boom, with key areas to watch
Software likely to attract low investment, unless games are aligned with new hardware launches
Online and mobile games set for opportunities - if the price is right

CATEGORY DATA

Table 17 Sales of Video Games by Category: Value 2018-2023
Table 18 Sales of Video Games by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Video Games: % Value 2019-2023
Table 20 LBN Brand Shares of Video Games: % Value 2020-2023
Table 21 NBO Company Shares of Video Games Hardware: % Value 2019-2023
Table 22 LBN Brand Shares of Video Games Hardware: % Value 2020-2023
Table 23 NBO Company Shares of Video Games Software: % Value 2019-2023
Table 24 Distribution of Video Games by Format: % Value 2018-2023
Table 25 Distribution of Video Games Hardware by Format: % Value 2018-2023
Table 26 Distribution of Video Games Software by Format: % Value 2018-2023
Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2018-2023
Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2018-2023
Table 29 Forecast Sales of Video Games by Category: Value 2023-2028
Table 30 Forecast Sales of Video Games by Category: % Value Growth 2023-2028

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€2150EUR$2,417USD£1,874GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€4300EUR$4,833USD£3,748GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€6450EUR$7,250USD£5,622GBP

Why buy this report?

Table of Contents

Related Topics

Related Reports

Traditional Toys and Games in France

Toys and Games in Western Europe

Toys and Games - Global Strategic Business Report

Online Toys and Games Retailing Market Report 2024

Toys and Games Market Report by Product Type, Distribution Channel, and Region 2025-2033