Maternity Wear Stores in the US - Industry Market Research Report

Due date: External competition will rise as online retailers absorb a larger share of the market

Over the five years to 2023, the Maternity Wear Stores industry has grappled with an increasingly difficult retailing environment. Operators in this industry specialize in clothing targeted to pregnant women. The industry does not include maternity wear from department stores or other large-scale retailers. One of the primary challenges experienced by the industry has been the declining number of births over the past five years, resulting in softer demand for maternity apparel. Furthermore, the coronavirus significantly disrupted the industry because of temporary shutdowns and social distancing regulations as industry establishments had to operate at limited capacity. In addition to challenges posed by the coronavirus, competition from discount retailers has absorbed a sizable portion of maternity wear sales. Overall, industry revenue is expected to have decreased at a CAGR of 0.6% to $1.4 billion over the past five years, including an increase of 2.0% in 2023 alone.

This industry includes brick-and-mortar retailers of maternity apparel, which is designed to better fit the frame of a pregnant woman. The industry does not include online maternity wear sales or department stores offering a maternity section.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.