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Home Furnishings in Brazil

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    Report

  • 23 Pages
  • April 2024
  • Region: Brazil
  • Euromonitor International
  • ID: 2144274
In 2023, bedroom furniture in Brazil recorded a marginal value sales decline, driven by various factors. Deflation in raw material costs, primarily driven by a fall in volume sales and industry-wide operating reductions, led to abundant inventories and diminished sales. Despite positive macroeconomic indicators, such as declining unemployment and stable inflation, local consumers continued to grapple with pandemic-induced debt burdens.

The Home Furnishings in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Furnishings market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Marginal decline for bedroom furniture due to consolidation and high prices
  • Lighting sees significant jump in growth due to new designs and energy efficiency
  • Real estate boom and space efficiency boost growth for kitchen furniture
PROSPECTS AND OPPORTUNITIES
  • Streaming services and need for comfort to stabilise growth for sitting furniture
  • Popularity of gardening expected to support growth of outdoor furniture
  • Integration of online and offline channels expected to create a curated experience
CATEGORY DATA
  • Table 1 Sales of Home Furnishings by Category: Value 2018-2023
  • Table 2 Sales of Home Furnishings by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Home Furnishings: % Value 2019-2023
  • Table 4 LBN Brand Shares of Home Furnishings: % Value 2020-2023
  • Table 5 LBN Brand Shares of Light Sources: % Value 2020-2023
  • Table 6 Distribution of Home Furnishings by Format: % Value 2018-2023
  • Table 7 Forecast Sales of Home Furnishings by Category: Value 2023-2028
  • Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME AND GARDEN IN BRAZIL
EXECUTIVE SUMMARY
  • Home and garden in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 9 Sales of Home and Garden by Category: Value 2018-2023
  • Table 10 Sales of Home and Garden by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Home and Garden: % Value 2019-2023
  • Table 12 LBN Brand Shares of Home and Garden: % Value 2020-2023
  • Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
  • Table 14 Distribution of Home and Garden by Format: % Value 2018-2023
  • Table 15 Distribution of Home and Garden by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Home and Garden by Category: Value 2023-2028
  • Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources