Wound Care in Brazil - Research and Markets

Wound care is set to maintain stable current value growth in Brazil in 2023, but will continue to decline in volume terms. It was previously a prevalent practice amongst Brazilians to maintain a supply of gauze, sticking plasters/adhesive bandages, and similar items at home for emergency use. However, this practice appears to have waned in recent years, particularly since 2015. This year marked a period of political instability and economic crisis in the Brazilian landscape, featuring a 3.

The Wound Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Wound Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

WOUND CARE IN BRAZILKEY DATA FINDINGS

2023 DEVELOPMENTS

Wound care continues to decline in volume terms, in the context of changing consumer behaviour
Band-Aid continues to lead an evolving category, prioritising sustainability in compositions and formats
Private label growth in Brazilian pharmacies: Meeting consumer demand for cost-effective solutions

PROSPECTS AND OPPORTUNITIES

Convenience, healthy lifestyles, and family needs will contribute to growth
New formats could boost growth through new usage occasions
In-store sales will continue to lead, but click and collect is increasing as a strategy

CATEGORY DATA

Table 1 Sales of Wound Care by Category: Value 2018-2023
Table 2 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Wound Care: % Value 2019-2023
Table 4 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 5 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

CONSUMER HEALTH IN BRAZIL

EXECUTIVE SUMMARY

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 8 Life Expectancy at Birth 2018-2023

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2018-2023
Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMERDEFINITIONS

SOURCES

Summary 1 Research Sources

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Table of Contents

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