Jeans in Sweden

In 2024, jeans in Sweden continued to face challenges. While retail value sales were positive at 3%, driven by inflation and rising unit prices, retail volume sales struggled to recover to pre-pandemic levels. Jeans have long been a staple in Swedish wardrobes, with many consumers opting for durable, premium alternatives. As a result, it became easier for Swedes to postpone purchasing jeans in 2024, particularly given the rising cost of living.

The Jeans in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Jeans market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.