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Baby and Child-Specific Products in Georgia

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    Report

  • 19 Pages
  • April 2024
  • Region: Georgia
  • Euromonitor International
  • ID: 2169317
Baby and child-specific products in Georgia registered healthy volume growth in 2023, as well as positive constant value growth. Baby wipes continues to account for most value sales and also registered the highest value growth. Another strong performer was sun care, though from a very low base. Georgians tend to spend a significant amount of time outdoors, particularly near the sea. Moreover, there is a growing awareness about the dangers of overexposure to the sun.

The Baby and Child-specific Products in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baby and Child-specific Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Healthy volume growth in 2023
  • Parents prioritise quality
  • Multinationals continue to dominate
PROSPECTS AND OPPORTUNITIES
  • Lower birth rate dampens volume sales
  • Products for sensitive skin an increasing focus
  • Focus on more natural ingredients
CATEGORY DATA
  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2018-2023
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
  • Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
  • Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
  • Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
  • Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
  • Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN GEORGIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 11 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources