+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Childrenswear in South Africa

  • PDF Icon

    Report

  • 19 Pages
  • March 2025
  • Region: South Africa
  • Euromonitor International
  • ID: 2169323
Childrenswear in South Africa continued to perform well in 2024, with both retail volume and value sales rising. With family sizes shrinking and an increasing number of women joining the workforce, some local households now have higher disposable incomes to spend on discretionary items for their children, including childrenswear and entertainment. Social media is also influencing parental choices in terms of styles and brands.

The Childrenswear in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Childrenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Changing socioeconomic dynamics provide a boost to childrenswear
  • Inexpensive imports from Shein and Temu pose a threat to local players
  • Local childrenswear brands cater for niche customers
PROSPECTS AND OPPORTUNITIES
  • New launches expected to target affluent consumers
  • Social media influences brand and style selection
  • Affordability and sustainability to increase demand for second-hand clothing
CATEGORY DATA
  • Table 1 Sales of Childrenswear by Category: Volume 2019-2024
  • Table 2 Sales of Childrenswear by Category: Value 2019-2024
  • Table 3 Sales of Childrenswear by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Childrenswear by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Childrenswear: % Value 2020-2024
  • Table 6 LBN Brand Shares of Childrenswear: % Value 2021-2024
  • Table 7 Forecast Sales of Childrenswear by Category: Volume 2024-2029
  • Table 8 Forecast Sales of Childrenswear by Category: Value 2024-2029
  • Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
  • Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Apparel and footwear in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 11 Sales of Apparel and Footwear by Category: Volume 2019-2024
  • Table 12 Sales of Apparel and Footwear by Category: Value 2019-2024
  • Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
  • Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
  • Table 15 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
  • Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
  • Table 17 Distribution of Apparel and Footwear by Format: % Value 2019-2024
  • Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2024
  • Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
  • Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
  • Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
  • Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources