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Gardening in Switzerland

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    Report

  • 18 Pages
  • June 2024
  • Region: Switzerland
  • Euromonitor International
  • ID: 2169333
In 2023, despite economic uncertainties, the gardening category experienced only marginal declines, reflecting a shift towards conservative consumer spending habits in Switzerland. The emphasis on home-centric lifestyles prompted increased interest in personal gardens, serving as havens of peace and relaxation amid challenging times. Gardening emerged as a popular hobby, offering opportunities for creative expression and self-sufficiency through landscape beautification and food cultivation.

The Gardening in Switzerland report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Gardening market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Moderate decline for gardening as it remains a popular hobby
  • Rising trend in “growing own food” supports growth of seeds and soil
  • Gardena achieves an increase in brand share due to innovation
PROSPECTS AND OPPORTUNITIES
  • Robotic lawn mowers gains traction thanks to the convenience of these products
  • Pots and plants benefits from urbanisation owing to limited garden space
  • Continued development of retail e-commerce over the forecast period
CATEGORY DATA
  • Table 1 Sales of Gardening by Category: Value 2018-2023
  • Table 2 Sales of Gardening by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Gardening: % Value 2019-2023
  • Table 4 LBN Brand Shares of Gardening: % Value 2020-2023
  • Table 5 Distribution of Gardening by Format: % Value 2018-2023
  • Table 6 Forecast Sales of Gardening by Category: Value 2023-2028
  • Table 7 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME AND GARDEN IN SWITZERLAND
EXECUTIVE SUMMARY
  • Home and garden in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 8 Sales of Home and Garden by Category: Value 2018-2023
  • Table 9 Sales of Home and Garden by Category: % Value Growth 2018-2023
  • Table 10 NBO Company Shares of Home and Garden: % Value 2019-2023
  • Table 11 LBN Brand Shares of Home and Garden: % Value 2020-2023
  • Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
  • Table 13 Distribution of Home and Garden by Format: % Value 2018-2023
  • Table 14 Distribution of Home and Garden by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Home and Garden by Category: Value 2023-2028
  • Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources