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Colour Cosmetics in Poland

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    Report

  • 31 Pages
  • May 2024
  • Region: Poland
  • Euromonitor International
  • ID: 219830
Despite the challenges posed by rising inflation, colour cosmetics has emerged as a beacon of success for manufacturers and retailers alike. The year 2023 saw low overall retail volume growth, along with a dynamic increase in current value terms - robust double-digit value increases were seen across all the main categories within colour cosmetics.

The Colour Cosmetics in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Colour Cosmetics market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • A surge in sales of colour cosmetics leads to full recovery after the pandemic disruption
  • Facial make-up remains in vogue
  • Lip products continues to gain value growth momentum, although sales remain lower than in 2019
PROSPECTS AND OPPORTUNITIES
  • Growth expected across categories, but consumers’ expectations are rising
  • Generation Z set to stimulate sales of colour cosmetics as players cater to their preferences and demands
  • The rise of multifunctional products, and blurring across categories
CATEGORY DATA
  • Table 1 Sales of Colour Cosmetics by Category: Value 2018-2023
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
  • Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
  • Table 5 LBN Brand Shares of Eye Make-up: % Value 2020-2023
  • Table 6 LBN Brand Shares of Facial Make-up: % Value 2020-2023
  • Table 7 LBN Brand Shares of Lip Products: % Value 2020-2023
  • Table 8 LBN Brand Shares of Nail Products: % Value 2020-2023
  • Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
  • Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
  • Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN POLAND
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources