Consumer foodservice in Denmark saw a strong recovery in 2022 with sales successfully recovering to pre-pandemic levels both in terms of the volume and value of transactions. While sales continued to grow in current value terms in 2023 it was at a significantly slower rate compared to the previous year. The robust growth observed in 2022 was marked by pent-up demand and the lifting of restrictions.
The Consumer Foodservice in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Foodservice in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Foodservice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
CONSUMER FOODSERVICE IN DENMARKDISCLAIMERLIMITED-SERVICE RESTAURANTS IN DENMARKKEY DATA FINDINGSCAFÉS/BARS IN DENMARKKEY DATA FINDINGSFULL-SERVICE RESTAURANTS IN DENMARKKEY DATA FINDINGSSELF-SERVICE CAFETERIAS IN DENMARKKEY DATA FINDINGSSTREET STALLS/KIOSKS IN DENMARKKEY DATA FINDINGSCONSUMER FOODSERVICE BY LOCATION IN DENMARKKEY DATA FINDINGS
EXECUTIVE SUMMARY
- Consumer foodservice in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Independent foodservice developments
- What next for consumer foodservice?
MARKET DATA
- Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
- Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023
- Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2023
- Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2018-2023
- Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2018-2023
- Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2023
- Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2018-2023
- Table 8 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2023
- Table 9 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2023
- Table 10 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2023
- Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2023-2028
- Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2023-2028
SOURCES
- Summary 1 Research Sources
2023 DEVELOPMENTS
- The end of the pandemic sees some consumers shifting to other options
- High inflation and labour shortages remain a challenge
- McDonald’s remains the outstanding leader as other players reassess their strategies
PROSPECTS AND OPPORTUNITIES
- Burger limited-service restaurants likely to drive growth as consumer confidence returns
- Sustainability on the menu as Burger King opens plant-based outlet
- Artificial intelligence expected to open up new opportunities for players
CATEGORY DATA
- Table 13 Limited-Service Restaurants by Category: Units/Outlets 2018-2023
- Table 14 Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
- Table 15 Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
- Table 16 Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
- Table 17 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
- Table 18 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
- Table 19 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2023
- Table 20 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2023
- Table 21 Forecast Limited-Service Restaurants by Category: Units/Outlets 2023-2028
- Table 22 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2023-2028
- Table 23 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2023-2028
- Table 24 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
- Table 25 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2023-2028
- Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
2023 DEVELOPMENTS
- Sales stabilise in 2023 after a strong recovery in the previous year
- McCafé and Espresso House see rapid expansion as chained players continue to invest in the market
- Consumers looking to make more ethical choices
PROSPECTS AND OPPORTUNITIES
- Developing coffee culture likely to fuel strong competition
- Digitalisation likely to have a growing influence on cafés/bars
- New consumption occasions could present new sales opportunities
CATEGORY DATA
- Table 27 Cafés/Bars by Category: Units/Outlets 2018-2023
- Table 28 Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
- Table 29 Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
- Table 30 Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
- Table 31 Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
- Table 32 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023
- Table 33 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2019-2023
- Table 34 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2020-2023
- Table 35 Forecast Cafés/Bars by Category: Units/Outlets 2023-2028
- Table 36 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2023-2028
- Table 37 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2023-2028
- Table 38 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2023-2028
- Table 39 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2023-2028
- Table 40 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2023-2028
2023 DEVELOPMENTS
- Independent operators remain the lifeblood of full-service restaurants
- Rising costs present challenges for full-service restaurants
- Little change in the competitive landscape
PROSPECTS AND OPPORTUNITIES
- Dining in remains at the heart of full-service restaurants
- Consumers likely to become more demanding as healthy eating and sustainability concerns have a growing influence
- Players will need to focus on adding value to win over diners
CATEGORY DATA
- Table 41 Full-Service Restaurants by Category: Units/Outlets 2018-2023
- Table 42 Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
- Table 43 Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
- Table 44 Full-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
- Table 45 Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
- Table 46 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
- Table 47 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2019-2023
- Table 48 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2023
- Table 49 Forecast Full-Service Restaurants by Category: Units/Outlets 2023-2028
- Table 50 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2023-2028
- Table 51 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2023-2028
- Table 52 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
- Table 53 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2023-2028
- Table 54 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
2023 DEVELOPMENTS
- After a strong recovery in 2022 demand slows in 2023 as economic pressures mount
- Self-service cafeterias evolving to the changing needs of the market
- Hybrid work models forcing players to adapt
PROSPECTS AND OPPORTUNITIES
- Uncertain outlook as the market evolves
- Pincho Nation eyes further expansion opportunities
- Players likely to take a more ethical approach to their businesses and menus
CATEGORY DATA
- Table 55 Self-Service Cafeterias: Units/Outlets 2018-2023
- Table 56 Sales in Self-Service Cafeterias: Number of Transactions 2018-2023
- Table 57 Sales in Self-Service Cafeterias: Foodservice Value 2018-2023
- Table 58 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2018-2023
- Table 59 Sales in Self-Service Cafeterias: % Transaction Growth 2018-2023
- Table 60 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2018-2023
- Table 61 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2019-2023
- Table 62 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2020-2023
- Table 63 Forecast Self-Service Cafeterias: Units/Outlets 2023-2028
- Table 64 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2023-2028
- Table 65 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2023-2028
- Table 66 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2023-2028
- Table 67 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2023-2028
- Table 68 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2023-2028
2023 DEVELOPMENTS
- Economic challenges put the brakes on the recovery of street stalls/kiosks in 2023
- Increased tourism and the return of sport and social events important to the category
- Menu offerings becoming more diverse in response to consumer demand
PROSPECTS AND OPPORTUNITIES
- Street stalls/kiosks will need to adapt to the changing needs of the market as consumers making increasingly informed choices
- Festivals and events likely to play an important role in the future of the category
- Food markets could provide renewed impetus to the category
CATEGORY DATA
- Table 69 Street Stalls/Kiosks: Units/Outlets 2018-2023
- Table 70 Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
- Table 71 Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
- Table 72 Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
- Table 73 Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
- Table 74 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023
- Table 75 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2019-2023
- Table 76 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2023
- Table 77 Forecast Street Stalls/Kiosks: Units/Outlets 2023-2028
- Table 78 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2023-2028
- Table 79 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2023-2028
- Table 80 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2023-2028
- Table 81 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2023-2028
- Table 82 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2023-2028
2023 DEVELOPMENTS
- Recovery in tourism boosts travel and lodging sales
- Leisure back in focus as COVID-19 fears subside but standalone locations remain dominant
PROSPECTS AND OPPORTUNITIES
- Food delivery services likely to have a big influence on the market for the foreseeable future
- Online sales set to continue developing while travel and lodging locations set to see the biggest gains as tourism recovers
CATEGORY DATA
- Table 83 Consumer Foodservice by Location: Units/Outlets 2018-2023
- Table 84 Sales in Consumer Foodservice by Location: Number of Transactions 2018-2023
- Table 85 Sales in Consumer Foodservice by Location: Foodservice Value 2018-2023
- Table 86 Consumer Foodservice by Location: % Units/Outlets Growth 2018-2023
- Table 87 Sales in Consumer Foodservice by Location: % Transaction Growth 2018-2023
- Table 88 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2018-2023
- Table 89 Consumer Foodservice through Standalone: Units/Outlets 2018-2023
- Table 90 Sales in Consumer Foodservice through Standalone: Number of Transactions 2018-2023
- Table 91 Sales in Consumer Foodservice through Standalone: Foodservice Value 2018-2023
- Table 92 Consumer Foodservice through Standalone: % Units/Outlets Growth 2018-2023
- Table 93 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2018-2023
- Table 94 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2018-2023
- Table 95 Consumer Foodservice through Leisure: Units/Outlets 2018-2023
- Table 96 Sales in Consumer Foodservice through Leisure: Number of Transactions 2018-2023
- Table 97 Sales in Consumer Foodservice through Leisure: Foodservice Value 2018-2023
- Table 98 Consumer Foodservice through Leisure: % Units/Outlets Growth 2018-2023
- Table 99 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2018-2023
- Table 100 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2018-2023
- Table 101 Consumer Foodservice through Retail: Units/Outlets 2018-2023
- Table 102 Sales in Consumer Foodservice through Retail: Number of Transactions 2018-2023
- Table 103 Sales in Consumer Foodservice through Retail: Foodservice Value 2018-2023
- Table 104 Consumer Foodservice through Retail: % Units/Outlets Growth 2018-2023
- Table 105 Sales in Consumer Foodservice through Retail: % Transaction Growth 2018-2023
- Table 106 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2018-2023
- Table 107 Consumer Foodservice through Lodging: Units/Outlets 2018-2023
- Table 108 Sales in Consumer Foodservice through Lodging: Number of Transactions 2018-2023
- Table 109 Sales in Consumer Foodservice through Lodging: Foodservice Value 2018-2023
- Table 110 Consumer Foodservice through Lodging: % Units/Outlets Growth 2018-2023
- Table 111 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2018-2023
- Table 112 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2018-2023
- Table 113 Consumer Foodservice through Travel: Units/Outlets 2018-2023
- Table 114 Sales in Consumer Foodservice through Travel: Number of Transactions 2018-2023
- Table 115 Sales in Consumer Foodservice through Travel: Foodservice Value 2018-2023
- Table 116 Consumer Foodservice through Travel: % Units/Outlets Growth 2018-2023
- Table 117 Sales in Consumer Foodservice through Travel: % Transaction Growth 2018-2023
- Table 118 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2018-2023
- Table 119 Forecast Consumer Foodservice by Location: Units/Outlets 2023-2028
- Table 120 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2023-2028
- Table 121 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2023-2028
- Table 122 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2023-2028
- Table 123 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2023-2028
- Table 124 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2023-2028
- Table 125 Forecast Consumer Foodservice through Standalone: Units/Outlets 2023-2028
- Table 126 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2023-2028
- Table 127 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2023-2028
- Table 128 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2023-2028
- Table 129 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2023-2028
- Table 130 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2023-2028
- Table 131 Forecast Consumer Foodservice through Leisure: Units/Outlets 2023-2028
- Table 132 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2023-2028
- Table 133 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2023-2028
- Table 134 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2023-2028
- Table 135 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2023-2028
- Table 136 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2023-2028
- Table 137 Forecast Consumer Foodservice through Retail: Units/Outlets 2023-2028
- Table 138 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2023-2028
- Table 139 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2023-2028
- Table 140 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2023-2028
- Table 141 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2023-2028
- Table 142 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2023-2028
- Table 143 Forecast Consumer Foodservice through Lodging: Units/Outlets 2023-2028
- Table 144 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2023-2028
- Table 145 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2023-2028
- Table 146 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2023-2028
- Table 147 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2023-2028
- Table 148 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2023-2028
- Table 149 Forecast Consumer Foodservice through Travel: Units/Outlets 2023-2028
- Table 150 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2023-2028
- Table 151 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2023-2028
- Table 152 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2023-2028
- Table 153 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2023-2028
- Table 154 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2023-2028
