+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Consumer Foodservice in Japan

  • PDF Icon

    Report

  • 100 Pages
  • February 2024
  • Region: Japan
  • Euromonitor International
  • ID: 219857
Consumer foodservice continued to see strong recovery in Japan in 2023, posting double-digit growth in current value sales in line with the recovery of flows of consumers after the downgrading of the status of COVID-19. On 8 May 2023, the Japanese government announced that it would reclassify COVID-19 as a class 5 infectious disease – the same classification as seasonal flu. As a result, decisions regarding infection control were left to individuals and businesses as a general rule.

The Consumer Foodservice in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Foodservice market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER FOODSERVICE IN JAPAN
EXECUTIVE SUMMARY
  • Consumer foodservice in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Independent foodservice developments
  • What next for consumer foodservice?
MARKET DATA
  • Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
  • Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023
  • Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2023
  • Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2018-2023
  • Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2018-2023
  • Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2023
  • Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2018-2023
  • Table 8 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2023
  • Table 9 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2023
  • Table 10 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2023
  • Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2023-2028
  • Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
LIMITED-SERVICE RESTAURANTS IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Continued strong growth driven by price increases, but price strategy remains important
  • Convenience stores and burger limited-service restaurants seek further growth by targeting tourists
  • Onigiri boom, driven by Bongo
PROSPECTS AND OPPORTUNITIES
  • Digitalisation and new technology will be needed for sustainable growth
  • Premiumisation set to play an important role in attracting consumers and sustaining sales
CATEGORY DATA
  • Table 13 Limited-Service Restaurants by Category: Units/Outlets 2018-2023
  • Table 14 Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
  • Table 15 Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
  • Table 16 Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
  • Table 17 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
  • Table 18 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
  • Table 19 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2023
  • Table 20 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2023
  • Table 21 Forecast Limited-Service Restaurants by Category: Units/Outlets 2023-2028
  • Table 22 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2023-2028
  • Table 23 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2023-2028
  • Table 24 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
  • Table 25 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2023-2028
  • Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
CAFÉS/BARS IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • A significant rebound for bars/pubs, but challenges remain
  • Watami opens a new izakaya brand in response to the recovery of bars/pubs, achieving a balance of specialisation and generalisation
  • Sustainability initiatives accelerate in cafés
PROSPECTS AND OPPORTUNITIES
  • Changes in drinking habits will hamper growth in bars/pubs
  • Competition in specialist coffee and tea shops will intensify along with new players
  • Experiences will remain key to attract consumers
CATEGORY DATA
  • Table 27 Cafés/Bars by Category: Units/Outlets 2018-2023
  • Table 28 Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
  • Table 29 Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
  • Table 30 Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
  • Table 31 Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
  • Table 32 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023
  • Table 33 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2019-2023
  • Table 34 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2020-2023
  • Table 35 Forecast Cafés/Bars by Category: Units/Outlets 2023-2028
  • Table 36 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2023-2028
  • Table 37 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2023-2028
  • Table 38 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2023-2028
  • Table 39 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2023-2028
  • Table 40 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2023-2028
FULL-SERVICE RESTAURANTS IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Increased activities outside the home and price increases contribute to growth, but players struggle to control costs
  • Opposite pricing strategy to stand out from the crowd
  • Plant-based dishes gain traction, driven by the health trend and increase in inbound tourists
PROSPECTS AND OPPORTUNITIES
  • Strategies to alleviate workforce shortages
  • Collaborations will be key
CATEGORY DATA
  • Table 41 Full-Service Restaurants by Category: Units/Outlets 2018-2023
  • Table 42 Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
  • Table 43 Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
  • Table 44 Full-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
  • Table 45 Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
  • Table 46 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
  • Table 47 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2019-2023
  • Table 48 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2023
  • Table 49 Forecast Full-Service Restaurants by Category: Units/Outlets 2023-2028
  • Table 50 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2023-2028
  • Table 51 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2023-2028
  • Table 52 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
  • Table 53 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2023-2028
  • Table 54 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
SELF-SERVICE CAFETERIAS IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Increased activities outside the home and price increases contribute to growth
  • Toridoll Corp extends its lead thanks a consistent strategy focusing on experiences
PROSPECTS AND OPPORTUNITIES
  • Collaborations likely to contribute to growth
  • Sustainability initiatives will accelerate
  • Omnichannel remains key to maximising foodservice sales
CATEGORY DATA
  • Table 55 Self-Service Cafeterias: Units/Outlets 2018-2023
  • Table 56 Sales in Self-Service Cafeterias: Number of Transactions 2018-2023
  • Table 57 Sales in Self-Service Cafeterias: Foodservice Value 2018-2023
  • Table 58 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2018-2023
  • Table 59 Sales in Self-Service Cafeterias: % Transaction Growth 2018-2023
  • Table 60 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2018-2023
  • Table 61 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2019-2023
  • Table 62 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2020-2023
  • Table 63 Forecast Self-Service Cafeterias: Units/Outlets 2023-2028
  • Table 64 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2023-2028
  • Table 65 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2023-2028
  • Table 66 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2023-2028
  • Table 67 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2023-2028
  • Table 68 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2023-2028
STREET STALLS/KIOSKS IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Food trucks gain momentum, supported by recovery of business areas and events
  • Mellow supports the growth of food trucks
  • Street stalls/kiosks continue to offer unique/rare menus to keep consumers’ attention
PROSPECTS AND OPPORTUNITIES
  • Sustainability initiatives driven by big players
  • Food trucks as a “lunch refugee” saviour
CATEGORY DATA
  • Table 69 Street Stalls/Kiosks: Units/Outlets 2018-2023
  • Table 70 Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
  • Table 71 Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
  • Table 72 Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
  • Table 73 Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
  • Table 74 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023
  • Table 75 Forecast Street Stalls/Kiosks: Units/Outlets 2023-2028
  • Table 76 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2023-2028
  • Table 77 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2023-2028
  • Table 78 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2023-2028
  • Table 79 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2023-2028
  • Table 80 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2023-2028
CONSUMER FOODSERVICE BY LOCATION IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Tourism recovery supports strong growth for travel and lodging locations
  • Labour shortages remain a crucial issue in consumer foodservice
PROSPECTS AND OPPORTUNITIES
  • Further recovery of tourism set to support growth, with more events and the opening of a theme park
  • The increase of urban-style smaller-sized outlets
CATEGORY DATA
  • Table 81 Consumer Foodservice by Location: Units/Outlets 2018-2023
  • Table 82 Sales in Consumer Foodservice by Location: Number of Transactions 2018-2023
  • Table 83 Sales in Consumer Foodservice by Location: Foodservice Value 2018-2023
  • Table 84 Consumer Foodservice by Location: % Units/Outlets Growth 2018-2023
  • Table 85 Sales in Consumer Foodservice by Location: % Transaction Growth 2018-2023
  • Table 86 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2018-2023
  • Table 87 Consumer Foodservice through Standalone: Units/Outlets 2018-2023
  • Table 88 Sales in Consumer Foodservice through Standalone: Number of Transactions 2018-2023
  • Table 89 Sales in Consumer Foodservice through Standalone: Foodservice Value 2018-2023
  • Table 90 Consumer Foodservice through Standalone: % Units/Outlets Growth 2018-2023
  • Table 91 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2018-2023
  • Table 92 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2018-2023
  • Table 93 Consumer Foodservice through Leisure: Units/Outlets 2018-2023
  • Table 94 Sales in Consumer Foodservice through Leisure: Number of Transactions 2018-2023
  • Table 95 Sales in Consumer Foodservice through Leisure: Foodservice Value 2018-2023
  • Table 96 Consumer Foodservice through Leisure: % Units/Outlets Growth 2018-2023
  • Table 97 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2018-2023
  • Table 98 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2018-2023
  • Table 99 Consumer Foodservice through Retail: Units/Outlets 2018-2023
  • Table 100 Sales in Consumer Foodservice through Retail: Number of Transactions 2018-2023
  • Table 101 Sales in Consumer Foodservice through Retail: Foodservice Value 2018-2023
  • Table 102 Consumer Foodservice through Retail: % Units/Outlets Growth 2018-2023
  • Table 103 Sales in Consumer Foodservice through Retail: % Transaction Growth 2018-2023
  • Table 104 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2018-2023
  • Table 105 Consumer Foodservice through Lodging: Units/Outlets 2018-2023
  • Table 106 Sales in Consumer Foodservice through Lodging: Number of Transactions 2018-2023
  • Table 107 Sales in Consumer Foodservice through Lodging: Foodservice Value 2018-2023
  • Table 108 Consumer Foodservice through Lodging: % Units/Outlets Growth 2018-2023
  • Table 109 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2018-2023
  • Table 110 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2018-2023
  • Table 111 Consumer Foodservice through Travel: Units/Outlets 2018-2023
  • Table 112 Sales in Consumer Foodservice through Travel: Number of Transactions 2018-2023
  • Table 113 Sales in Consumer Foodservice through Travel: Foodservice Value 2018-2023
  • Table 114 Consumer Foodservice through Travel: % Units/Outlets Growth 2018-2023
  • Table 115 Sales in Consumer Foodservice through Travel: % Transaction Growth 2018-2023
  • Table 116 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2018-2023
  • Table 117 Forecast Consumer Foodservice by Location: Units/Outlets 2023-2028
  • Table 118 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2023-2028
  • Table 119 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2023-2028
  • Table 120 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2023-2028
  • Table 121 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2023-2028
  • Table 122 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2023-2028
  • Table 123 Forecast Consumer Foodservice through Standalone: Units/Outlets 2023-2028
  • Table 124 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2023-2028
  • Table 125 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2023-2028
  • Table 126 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2023-2028
  • Table 127 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2023-2028
  • Table 128 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2023-2028
  • Table 129 Forecast Consumer Foodservice through Leisure: Units/Outlets 2023-2028
  • Table 130 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2023-2028
  • Table 131 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2023-2028
  • Table 132 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2023-2028
  • Table 133 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2023-2028
  • Table 134 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2023-2028
  • Table 135 Forecast Consumer Foodservice through Retail: Units/Outlets 2023-2028
  • Table 136 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2023-2028
  • Table 137 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2023-2028
  • Table 138 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2023-2028
  • Table 139 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2023-2028
  • Table 140 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2023-2028
  • Table 141 Forecast Consumer Foodservice through Lodging: Units/Outlets 2023-2028
  • Table 142 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2023-2028
  • Table 143 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2023-2028
  • Table 144 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2023-2028
  • Table 145 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2023-2028
  • Table 146 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2023-2028
  • Table 147 Forecast Consumer Foodservice through Travel: Units/Outlets 2023-2028
  • Table 148 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2023-2028
  • Table 149 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2023-2028
  • Table 150 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2023-2028
  • Table 151 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2023-2028
  • Table 152 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2023-2028