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Fragrances in South Africa

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    Report

  • 23 Pages
  • May 2024
  • Region: South Africa
  • Euromonitor International
  • ID: 219920
Despite recording a positive performance in 2023, demand for fragrances in South Africa remained below pre-pandemic levels. This is because many local consumers continued to face economic pressures and prioritised essential beauty and personal care products. Fragrances are deemed a discretionary purchase for many South Africans.

The Fragrances in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fragrances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Fragrances perceived as non-essential by many local consumers
  • Fragrances tend to be purchased when offered on promotion
  • Consumers trade down to mass fragrances
PROSPECTS AND OPPORTUNITIES
  • The introduction of fragrances with Arabic origins to the South African market
  • Counterfeits threaten greater penetration of fragrances in South Africa
  • Premium fragrances set to mainly attract tourists
CATEGORY DATA
  • Table 1 Sales of Fragrances by Category: Value 2018-2023
  • Table 2 Sales of Fragrances by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Fragrances: % Value 2019-2023
  • Table 4 LBN Brand Shares of Fragrances: % Value 2020-2023
  • Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
  • Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
  • Table 7 Forecast Sales of Fragrances by Category: Value 2023-2028
  • Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 9 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 15 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources