RTD Coffee in Italy

RTD coffee experienced dynamic off-trade volume growth in Italy in 2025, driven by young consumers embracing convenience, despite rising prices. However, it remained a niche category due to the nation's strong traditional coffee culture. Growth is projected to continue moving forward, albeit at a slower rate, influenced by increased out-of-home spending. Innovation will focus on energy and functional RTD coffee.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTD Coffee market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.