RTD Tea in Italy

RTD tea saw a significant decline in off-trade volume terms in 2023, driven by price increases and pressure on purchasing power. In 2024, prices stabilised and this helped provide a boost to off-trade volume sales of RTD tea with sales also benefiting from the relatively healthy and refreshing positioning of these products. Nonetheless, at the same time, strong competition from other categories including energy drinks, sport drinks and functional bottled water increased.

The RTD Tea in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTD Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.