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Colour Cosmetics in Japan

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    Report

  • 32 Pages
  • April 2024
  • Region: Japan
  • Euromonitor International
  • ID: 221693
In 2023, colour cosmetics continued to grow strongly in Japan in current value terms, due to increased opportunities for trips outside the home and interpersonal communication following the COVID-19 reclassification, and the end of the habit of wearing a face mask. However, value sales remained below the pre-pandemic level, partly due to lifestyle changes.

The Colour Cosmetics in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Colour Cosmetics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

COLOUR COSMETICS IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Colour cosmetics grows on the back of the pandemic, but prices are polarising
  • Breakthrough of premium brands due to increasing presence of luxury fashion brands, despite price rises
  • Rise of mass brands and private label lines from mass retailers
PROSPECTS AND OPPORTUNITIES
  • Colour cosmetics not set to recover in the forecast period; challenges include creating luxury value propositions and attracting men
  • Share erosion of mid-priced brands expected to continue due to price polarisation
  • Demand for colour cosmetics with skin care benefits expected to continue to rise
CATEGORY DATA
  • Table 1 Sales of Colour Cosmetics by Category: Value 2018-2023
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
  • Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
  • Table 5 LBN Brand Shares of Eye Make-up: % Value 2020-2023
  • Table 6 LBN Brand Shares of Facial Make-up: % Value 2020-2023
  • Table 7 LBN Brand Shares of Lip Products: % Value 2020-2023
  • Table 8 LBN Brand Shares of Nail Products: % Value 2020-2023
  • Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
  • Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
  • Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN JAPAN
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources