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Colour Cosmetics in Portugal

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    Report

  • 31 Pages
  • April 2024
  • Region: Portugal
  • Euromonitor International
  • ID: 221696
In 2023, colour cosmetics in Portugal witnessed dynamic growth in terms of both retail value and volume. The category is far from maturity, attracting a rising number of consumers. Millennials and generation Z are among the biggest consumers of colour cosmetics, driven by a strong interest in the products that is partly influenced by, the rising use of Instagram, TikTok and beauty influencers.

The Colour Cosmetics in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Colour Cosmetics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumers experiment with colours and make-up trends, driving sales in colour cosmetics
  • Kiko leads the landscape, offering affordable products to price-sensitive consumers
  • Changes in the distribution landscape challenges beauty specialists and pharmacies
PROSPECTS AND OPPORTUNITIES
  • Positive growth, however, a slowdown is projected as penetration levels rise
  • Developments to be driven by innovation, skin care and sustainability
  • Acceleration of colour cosmetic trends through influencers and social media
CATEGORY DATA
  • Table 1 Sales of Colour Cosmetics by Category: Value 2018-2023
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
  • Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
  • Table 5 LBN Brand Shares of Eye Make-up: % Value 2020-2023
  • Table 6 LBN Brand Shares of Facial Make-up: % Value 2020-2023
  • Table 7 LBN Brand Shares of Lip Products: % Value 2020-2023
  • Table 8 LBN Brand Shares of Nail Products: % Value 2020-2023
  • Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
  • Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
  • Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN PORTUGAL
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources