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Consumer Electronics in Australia

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    Report

  • 81 Pages
  • July 2024
  • Region: Australia
  • Euromonitor International
  • ID: 221704
Despite lingering concerns over budgets amid the high cost of living, demand for consumer electronics in Australia is improving in 2024. The industry faced several years of retail volume decline due to major challenges as a result of the rising cost of living and inflation, which severely affected major categories as consumers became more sensitive to spending on big-ticket items.

The Consumer Electronics in Australia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer electronics in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
  • Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN AUSTRALIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • High cost of living in Australia continues to negatively impact demand
  • Gamers comprise dynamic consumer segment for computer and peripherals
  • Market seasonality helps drive volumes during discount periods
PROSPECTS AND OPPORTUNITIES
  • More positive outlook for laptops over the forecast period
  • Apple likely to retain leadership through innovation and regular launch of new models
  • Peripherals will struggle over the forecast period
CATEGORY DATA
  • Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
  • Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
  • Table 16 Sales of Computers by Category: Business Volume 2019-2024
  • Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
  • Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
  • Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
  • Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
  • Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
  • Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
  • Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
  • Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
  • Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
  • Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029
IN-CAR ENTERTAINMENT IN AUSTRALIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • In-car navigation continues to face strong competition from smartphones
  • Rise in new car sales reduces attractiveness of aftermarket for in-car entertainment
  • Cars have become an entertainment ecosystem
PROSPECTS AND OPPORTUNITIES
  • Players need new strategies to stay relevant in declining category
  • Combination of entertainment and safety can support demand
  • Consumers increasingly demand seamless installation for visual appeal
CATEGORY DATA
  • Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
  • Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
  • Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
  • Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
  • Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
  • Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
  • Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
  • Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
  • Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
  • Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
  • Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029
HOME AUDIO AND CINEMA IN AUSTRALIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Home audio and cinema continues to lose ground, but still attracts niche audience
  • Soundbars is outstanding performer in declining category
  • Wireless technology is significant influence behind decline
PROSPECTS AND OPPORTUNITIES
  • AI and voice assistant integration can reduce value decline
  • Increasing demand for better sound quality
  • Niche status for many products due to increasing competition from portable players
CATEGORY DATA
  • Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
  • Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
  • Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
  • Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
  • Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
  • Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
  • Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
  • Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
  • Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
  • Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029
HOME VIDEO IN AUSTRALIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • OLED TVs loses momentum as result of affordable indulgence trend
  • Subscription entertainment supports rising demand for internet smart TVs
  • Chinese brands continue to make gains within home video
PROSPECTS AND OPPORTUNITIES
  • Summer Olympic Games offers potential short-term boost to category sales
  • TV legislation: Free-to-air channels to internet smart TVs
  • AI-enhanced televisions to increase competition in the local market
CATEGORY DATA
  • Table 53 Sales of Home Video by Category: Volume 2019-2024
  • Table 54 Sales of Home Video by Category: Value 2019-2024
  • Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
  • Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
  • Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
  • Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
  • Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
  • Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
  • Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
  • Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
  • Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
  • Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
  • Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029
IMAGING DEVICES IN AUSTRALIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Improving features helps reverse declining trend in imaging devices
  • Passion drives demand among photography enthusiasts
  • Gathering information, e-commerce and the importance of physical stores
PROSPECTS AND OPPORTUNITIES
  • Generation Z - born in a digital era but attracted by analogue
  • Content creation will focus on hybrid cameras
  • Digital models continue to innovate to capture action market
CATEGORY DATA
  • Table 66 Sales of Imaging Devices by Category: Volume 2019-2024
  • Table 67 Sales of Imaging Devices by Category: Value 2019-2024
  • Table 68 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
  • Table 69 Sales of Imaging Devices by Category: % Value Growth 2019-2024
  • Table 70 NBO Company Shares of Imaging Devices: % Volume 2020-2024
  • Table 71 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
  • Table 72 Distribution of Imaging Devices by Channel: % Volume 2019-2024
  • Table 73 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
  • Table 74 Forecast Sales of Imaging Devices by Category: Value 2024-2029
  • Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
  • Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029
PORTABLE PLAYERS IN AUSTRALIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Wireless speakers continues to drive category growth
  • Brands of e-readers attempt to create more innovative solutions amid decline
  • Smart wireless speakers continue to penetrate Australian households
PROSPECTS AND OPPORTUNITIES
  • Polarisation within wireless speakers likely as category matures
  • E-readers set to lose further ground as non-essential device
  • Physical stores will maintain importance as part of path to purchase
CATEGORY DATA
  • Table 77 Sales of Portable Players by Category: Volume 2019-2024
  • Table 78 Sales of Portable Players by Category: Value 2019-2024
  • Table 79 Sales of Portable Players by Category: % Volume Growth 2019-2024
  • Table 80 Sales of Portable Players by Category: % Value Growth 2019-2024
  • Table 81 NBO Company Shares of Portable Players: % Volume 2020-2024
  • Table 82 LBN Brand Shares of Portable Players: % Volume 2021-2024
  • Table 83 Distribution of Portable Players by Channel: % Volume 2019-2024
  • Table 84 Forecast Sales of Portable Players by Category: Volume 2024-2029
  • Table 85 Forecast Sales of Portable Players by Category: Value 2024-2029
  • Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
  • Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029
MOBILE PHONES IN AUSTRALIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Trading in old models for premium smartphones in inflationary environment
  • 5G access and larger screens create new standards for smartphones
  • Apple and Samsung retain lead due to strong brand loyalty
PROSPECTS AND OPPORTUNITIES
  • AI features to increasingly influence development of smartphones
  • Australians are early adopters of premium models, supporting future value growth
  • Demand for feature phones to continue declining, appealing to niche audience
CATEGORY DATA
  • Table 88 Sales of Mobile Phones by Category: Volume 2019-2024
  • Table 89 Sales of Mobile Phones by Category: Value 2019-2024
  • Table 90 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
  • Table 91 Sales of Mobile Phones by Category: % Value Growth 2019-2024
  • Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
  • Table 93 NBO Company Shares of Mobile Phones: % Volume 2020-2024
  • Table 94 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
  • Table 95 Distribution of Mobile Phones by Channel: % Volume 2019-2024
  • Table 96 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
  • Table 97 Forecast Sales of Mobile Phones by Category: Value 2024-2029
  • Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
  • Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
  • Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029
WEARABLE ELECTRONICS IN AUSTRALIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Health and wellness trend continues to drive demand for wearable electronics
  • Digital options continue to appeal to consumers due to greater functionality
  • Australians maintain preference for Apple Watch, driven by dominant smart wearables
PROSPECTS AND OPPORTUNITIES
  • Battery life along with fashion aspect to remain important features
  • Australia’s ageing population to maintain interest in health
  • 5G should positively influence sales
CATEGORY DATA
  • Table 101 Sales of Wearable Electronics by Category: Volume 2019-2024
  • Table 102 Sales of Wearable Electronics by Category: Value 2019-2024
  • Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
  • Table 104 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
  • Table 105 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
  • Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
  • Table 107 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
  • Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
  • Table 109 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
  • Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
  • Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029
HEADPHONES IN AUSTRALIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • TWS earbuds remains most dynamic performer
  • Wireless headphones complement the connected environment
  • Premium segment continues to outperform mass models
PROSPECTS AND OPPORTUNITIES
  • TWS earbuds offers further growth potential over forecast period
  • Promotions will be key to maintaining volume sales growth
  • Physical stores will remain important aspect of shopping experience
CATEGORY DATA
  • Table 112 Sales of Headphones by Category: Volume 2019-2024
  • Table 113 Sales of Headphones by Category: Value 2019-2024
  • Table 114 Sales of Headphones by Category: % Volume Growth 2019-2024
  • Table 115 Sales of Headphones by Category: % Value Growth 2019-2024
  • Table 116 NBO Company Shares of Headphones: % Volume 2020-2024
  • Table 117 LBN Brand Shares of Headphones: % Volume 2021-2024
  • Table 118 Distribution of Headphones by Channel: % Volume 2019-2024
  • Table 119 Forecast Sales of Headphones by Category: Volume 2024-2029
  • Table 120 Forecast Sales of Headphones by Category: Value 2024-2029
  • Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
  • Table 122 Forecast Sales of Headphones by Category: % Value Growth 2024-2029