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Consumer Electronics in Japan

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    Report

  • 78 Pages
  • August 2024
  • Region: Japan
  • Euromonitor International
  • ID: 221713
The year 2024 is expected to be fairly stagnant for overall consumer electronics in Japan, with just a slight retail volume decline anticipated. While there is set to be slight growth for smartphones, for instance, computers is expected to continue to struggle to return to growth, and the momentum for headphones has stalled. In 2024, wearable electronics, which had seen remarkable growth until 2022, is also expected to fail to recover fully from the retail volume decline seen in 2023.

The Consumer Electronics in Japan report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer electronics in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
  • Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Another fall in sales of computers in 2024, for a fourth consecutive year
  • AI PC expected to boom
  • Computer manufacturers struggle with the weakening yen
PROSPECTS AND OPPORTUNITIES
  • Impact of End of Support Life (EOSL) for Windows 10 on sales of computers
  • When will the next wave of PC replacement demand come?
  • Transition back to office working in post-pandemic Japan
CATEGORY DATA
  • Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
  • Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
  • Table 16 Sales of Computers by Category: Business Volume 2019-2024
  • Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
  • Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
  • Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
  • Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
  • Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
  • Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
  • Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
  • Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
  • Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
  • Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029
IN-CAR ENTERTAINMENT IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Decline of in-car entertainment amidst the CASE megatrend
  • In-car navigation records the largest decline
  • Players exit the category
PROSPECTS AND OPPORTUNITIES
  • Yupiteru may have exited in-car navigation
  • Pioneer remains the leader in in-car entertainment in Japan
  • The positioning of aftermarket in-car entertainment
CATEGORY DATA
  • Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
  • Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
  • Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
  • Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
  • Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
  • Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
  • Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
  • Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
  • Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
  • Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
  • Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029
HOME AUDIO AND CINEMA IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • A steady decline in volume sales continues for home audio and cinema
  • The casualisation of music hampers sales
  • Sound bars maintain demand due to enhanced audio quality
PROSPECTS AND OPPORTUNITIES
  • Home audio and cinema set to continue its volume decline
  • There may still be growth opportunities for home audio and cinema
  • Steady demand for analogue music
CATEGORY DATA
  • Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
  • Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
  • Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
  • Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
  • Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
  • Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
  • Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
  • Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
  • Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
  • Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029
HOME VIDEO IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Televisions fails to see a recovery of demand
  • The leap of Hisense Group
  • What the change made by Panasonic suggests
PROSPECTS AND OPPORTUNITIES
  • Shift to OLED set to continue, but will not catch up with LCD TVs
  • Video players expected to continue shrinking rapidly
CATEGORY DATA
  • Table 53 Sales of Home Video by Category: Volume 2019-2024
  • Table 54 Sales of Home Video by Category: Value 2019-2024
  • Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
  • Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
  • Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
  • Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
  • Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
  • Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
  • Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
  • Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
  • Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
  • Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
  • Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029
IMAGING DEVICES IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rebound for digital cameras continues in 2024
  • Continued decline for digital camcorders
PROSPECTS AND OPPORTUNITIES
  • Capturing a moment of light
  • Flagship competition in an Olympic year
CATEGORY DATA
  • Table 66 Sales of Imaging Devices by Category: Volume 2019-2024
  • Table 67 Sales of Imaging Devices by Category: Value 2019-2024
  • Table 68 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
  • Table 69 Sales of Imaging Devices by Category: % Value Growth 2019-2024
  • Table 70 NBO Company Shares of Imaging Devices: % Volume 2020-2024
  • Table 71 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
  • Table 72 Distribution of Imaging Devices by Channel: % Volume 2019-2024
  • Table 73 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
  • Table 74 Forecast Sales of Imaging Devices by Category: Value 2024-2029
  • Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
  • Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029
PORTABLE PLAYERS IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Portable players experiences another year of decline
  • JBL maintains its leading position
PROSPECTS AND OPPORTUNITIES
  • Quiet but steady category of e-readers
  • A smart home hub?
CATEGORY DATA
  • Table 77 Sales of Portable Players by Category: Volume 2019-2024
  • Table 78 Sales of Portable Players by Category: Value 2019-2024
  • Table 79 Sales of Portable Players by Category: % Volume Growth 2019-2024
  • Table 80 Sales of Portable Players by Category: % Value Growth 2019-2024
  • Table 81 NBO Company Shares of Portable Players: % Volume 2020-2024
  • Table 82 LBN Brand Shares of Portable Players: % Volume 2021-2024
  • Table 83 Distribution of Portable Players by Channel: % Volume 2019-2024
  • Table 84 Forecast Sales of Portable Players by Category: Volume 2024-2029
  • Table 85 Forecast Sales of Portable Players by Category: Value 2024-2029
  • Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
  • Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029
MOBILE PHONES IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • A slight increase for smartphones after a difficult year
  • The impact of unit price increases
  • A big leap for Pixel with the launch of 7a and 8a
PROSPECTS AND OPPORTUNITIES
  • Shifts in the Android battlefield: The struggles of domestic brands
  • The impact of price increase
CATEGORY DATA
  • Table 88 Sales of Mobile Phones by Category: Volume 2019-2024
  • Table 89 Sales of Mobile Phones by Category: Value 2019-2024
  • Table 90 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
  • Table 91 Sales of Mobile Phones by Category: % Value Growth 2019-2024
  • Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
  • Table 93 NBO Company Shares of Mobile Phones: % Volume 2020-2024
  • Table 94 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
  • Table 95 Distribution of Mobile Phones by Channel: % Volume 2019-2024
  • Table 96 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
  • Table 97 Forecast Sales of Mobile Phones by Category: Value 2024-2029
  • Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
  • Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
  • Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029
WEARABLE ELECTRONICS IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Smart wearables loses momentum
  • Significant jump in share for Huawei
PROSPECTS AND OPPORTUNITIES
  • Smart bands set to continue to see growth
  • The next five years likely to be positive for wearable electronics
CATEGORY DATA
  • Table 101 Sales of Wearable Electronics by Category: Volume 2019-2024
  • Table 102 Sales of Wearable Electronics by Category: Value 2019-2024
  • Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
  • Table 104 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
  • Table 105 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
  • Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
  • Table 107 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
  • Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
  • Table 109 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
  • Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
  • Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029
HEADPHONES IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • A stable year for overall headphones, supported by the growth of premium wireless headbands
  • Increasing fans of “nagara giki”
PROSPECTS AND OPPORTUNITIES
  • Polarisation in headphones in the forecast period
  • Growing opportunities for headphones
CATEGORY DATA
  • Table 112 Sales of Headphones by Category: Volume 2019-2024
  • Table 113 Sales of Headphones by Category: Value 2019-2024
  • Table 114 Sales of Headphones by Category: % Volume Growth 2019-2024
  • Table 115 Sales of Headphones by Category: % Value Growth 2019-2024
  • Table 116 NBO Company Shares of Headphones: % Volume 2020-2024
  • Table 117 LBN Brand Shares of Headphones: % Volume 2021-2024
  • Table 118 Distribution of Headphones by Channel: % Volume 2019-2024
  • Table 119 Forecast Sales of Headphones by Category: Volume 2024-2029
  • Table 120 Forecast Sales of Headphones by Category: Value 2024-2029
  • Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
  • Table 122 Forecast Sales of Headphones by Category: % Value Growth 2024-2029