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Consumer Electronics in Russia

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    Report

  • 83 Pages
  • August 2021
  • Region: Russia
  • Euromonitor International
  • ID: 221718
2021 is set to be a year of rebalancing in consumers electronics, after COVID-19 restrictions helped to drive a significant acceleration in retail current value sales growth during 2020. With many people working from home, demand for computers and peripherals was particularly strong in 2020, while demand for in-home consumer electronics was boosted by the fact that people were spending more time at home.

The publisher's Consumer Electronics in Russia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:


Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage:


Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?


  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER ELECTRONICS IN RUSSIA
EXECUTIVE SUMMARY
  • Consumer electronics in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?

MARKET DATA
  • Table 1 Sales of Consumer Electronics by Category: Volume 2016-2021
  • Table 2 Sales of Consumer Electronics by Category: Value 2016-2021
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2017-2021
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2016-2021
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2021-2026
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026

DISCLAIMER
SOURCES
  • Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • As pandemic restrictions ease, laptops will grow in popularity at the expense of desktops
  • Leading players Lenovo and Hewlett-Packard come under increased pressure from Acer and Huawei
  • Specialist retailers will regain much of the ground they lost to e-commerce in 2020

PROSPECTS AND OPPORTUNITIES
  • Laptops will continue to gain retail value share from desktops
  • Declining demand for printers will undermine Hewlett-Packard
  • Economic weakness will undermine unit price growth

CATEGORY DATA
  • Table 12 Sales of Computers and Peripherals by Category: Volume 2016-2021
  • Table 13 Sales of Computers and Peripherals by Category: Value 2016-2021
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2016-2021
  • Table 16 Sales of Computers by Category: Business Volume 2016-2021
  • Table 17 Sales of Computers by Category: Business Value MSP 2016-2021
  • Table 18 Sales of Computers by Category: Business Volume Growth 2016-2021
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2016-2021
  • Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2017-2021
  • Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2018-2021
  • Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2016-2021
  • Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2021-2026
  • Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2021-2026
  • Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2021-2026
  • Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2021-2026
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2021-2026
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2021-2026
  • Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2021-2026
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2021-2026

IN-CAR ENTERTAINMENT IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Post-pandemic rebound in retail current value sales cannot mask long-term decline
  • Growing popularity of smartphones will continue to weigh on demand for in-car navigation
  • Expert advice gives electronics and appliance specialist retailers an edge over e-commerce

PROSPECTS AND OPPORTUNITIES
  • Portable speakers will replace in-car speakers for some
  • Smartphones will render in-car navigation obsolete for many

CATEGORY DATA
  • Table 31 Sales of In-Car Entertainment by Category: Volume 2016-2021
  • Table 32 Sales of In-Car Entertainment by Category: Value 2016-2021
  • Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2016-2021
  • Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2016-2021
  • Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2017-2021
  • Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2018-2021
  • Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2016-2021
  • Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2021-2026
  • Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2021-2026
  • Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2021-2026
  • Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2021-2026

HOME AUDIO AND CINEMA IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Pandemic provides temporary support to home audio and cinema demand
  • A lack of innovation among the leading manufacturers
  • E-commerce will cede some of its pandemic gains to specialist retailers

PROSPECTS AND OPPORTUNITIES
  • Home audio and cinema will continue to be cannibalised by wireless speakers
  • Falling prices for stand-alone TVs will undermine demand for home cinema and speaker systems
  • Audiophiles and hobbyists will continue to drive growth in demand for audio separates

CATEGORY DATA
  • Table 42 Sales of Home Audio and Cinema by Category: Volume 2016-2021
  • Table 43 Sales of Home Audio and Cinema by Category: Value 2016-2021
  • Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2016-2021
  • Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2016-2021
  • Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2017-2021
  • Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2018-2021
  • Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2017-2021
  • Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2021-2026
  • Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2021-2026
  • Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2021-2026
  • Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2021-2026

HOME VIDEO IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • With COVID-19 restrictions driving a surge in demand for TVs during 2020, 2021 will bring a post-pandemic hangover
  • As OLED TVs become more affordable, they are gaining ground on LED
  • Largely as a result of its competitive pricing and strong marketing, Chinese player Haier emerges as the third-largest player in LCD TVs

PROSPECTS AND OPPORTUNITIES
OLED will continue to outperform LED in televisions
  • Competitive pressure will intensify, particularly in LED TVs
  • New formats could challenge OLED

CATEGORY DATA
  • Table 53 Sales of Home Video by Category: Volume 2016-2021
  • Table 54 Sales of Home Video by Category: Value 2016-2021
  • Table 55 Sales of Home Video by Category: % Volume Growth 2016-2021
  • Table 56 Sales of Home Video by Category: % Value Growth 2016-2021
  • Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2016-2021
  • Table 58 NBO Company Shares of Home Video: % Volume 2017-2021
  • Table 59 LBN Brand Shares of Home Video: % Volume 2018-2021
  • Table 60 Distribution of Home Video by Channel: % Volume 2016-2021
  • Table 61 Forecast Sales of Home Video by Category: Volume 2021-2026
  • Table 62 Forecast Sales of Home Video by Category: Value 2021-2026
  • Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2021-2026
  • Table 64 Forecast Sales of Home Video by Category: % Value Growth 2021-2026
  • Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2021-2026

IMAGING DEVICES IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Digital cameras and camcorders continue to lose ground to smartphones
  • Focus on compact system cameras pays off for Canon
  • Action cameras drive growth in demand for digital camcorders

PROSPECTS AND OPPORTUNITIES
  • Smartphones will continue to undermine demand for digital cameras
  • Dominance of e-commerce will deepen
  • Increased sales of compact system cameras will drive strong growth in the unit price of digital cameras

CATEGORY DATA
  • Table 66 Sales of Imaging Devices by Category: Volume 2016-2021
  • Table 67 Sales of Imaging Devices by Category: Value 2016-2021
  • Table 68 Sales of Imaging Devices by Category: % Volume Growth 2016-2021
  • Table 69 Sales of Imaging Devices by Category: % Value Growth 2016-2021
  • Table 70 NBO Company Shares of Imaging Devices: % Volume 2017-2021
  • Table 71 LBN Brand Shares of Imaging Devices: % Volume 2018-2021
  • Table 72 Distribution of Imaging Devices by Channel: % Volume 2016-2021
  • Table 73 Forecast Sales of Imaging Devices by Category: Volume 2021-2026
  • Table 74 Forecast Sales of Imaging Devices by Category: Value 2021-2026
  • Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2021-2026
  • Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2021-2026

PORTABLE PLAYERS IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Demand growth for wireless speakers will remain robust, with their portability playing a role in this as consumers spend less time at home
  • Specialist retailers will regain some lost ground as pandemic restrictions are eased, but e-commerce will remain dominant
  • Local players Yandex and DNS a growing presence in smart speakers

PROSPECTS AND OPPORTUNITIES
  • Growing popularity of smart speakers will support strong growth in demand for wireless speakers
  • Signs of maturity for e-readers
  • Portable media players will continue to slide towards obsolescence

CATEGORY DATA
  • Table 77 Sales of Portable Players by Category: Volume 2016-2021
  • Table 78 Sales of Portable Players by Category: Value 2016-2021
  • Table 79 Sales of Portable Players by Category: % Volume Growth 2016-2021
  • Table 80 Sales of Portable Players by Category: % Value Growth 2016-2021
  • Table 81 NBO Company Shares of Portable Players: % Volume 2017-2021
  • Table 82 LBN Brand Shares of Portable Players: % Volume 2017-2021
  • Table 83 Distribution of Portable Players by Channel: % Volume 2016-2021
  • Table 84 Forecast Sales of Portable Players by Category: Volume 2021-2026
  • Table 85 Forecast Sales of Portable Players by Category: Value 2021-2026
  • Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2021-2026
  • Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2021-2026

MOBILE PHONES IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Replacement purchases will continue to support strong growth in demand for smartphones during 2021
  • Chinese player Xiaomi emerges as the closest rival to leader Samsung
  • In spite of the easing of COVID-19 restrictions, e-commerce will remain the dominant distribution channel

PROSPECTS AND OPPORTUNITIES
  • Value-added features like more sophisticated cameras and larger screens will help to support growth in retail current value sales
  • The lure of 5G will help to drive replacement purchases
  • Feature phones will steadily fade into history

CATEGORY DATA
  • Table 88 Sales of Mobile Phones by Category: Volume 2016-2021
  • Table 89 Sales of Mobile Phones by Category: Value 2016-2021
  • Table 90 Sales of Mobile Phones by Category: % Volume Growth 2016-2021
  • Table 91 Sales of Mobile Phones by Category: % Value Growth 2016-2021
  • Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2018-2021
  • Table 93 NBO Company Shares of Mobile Phones: % Volume 2017-2021
  • Table 94 LBN Brand Shares of Mobile Phones: % Volume 2018-2021
  • Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2021
  • Table 96 Forecast Sales of Mobile Phones by Category: Volume 2021-2026
  • Table 97 Forecast Sales of Mobile Phones by Category: Value 2021-2026
  • Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2021-2026
  • Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2021-2026
  • Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2021-2026

WEARABLE ELECTRONICS IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Wearable electronics move beyond tech savvy early adopters into the mainstream
  • With iPhone compatibility a key selling point, Apple continues to dominate smart wearables
  • Led by Xiaomi, digital activity watches dominate activity wearables

PROSPECTS AND OPPORTUNITIES
  • Smart wearables will continue to dominate
  • Higher quality screens and new features will support unit price growth
  • Digital activity watches set to outpace smart wearables

CATEGORY DATA
  • Table 112 Sales of Wearable Electronics by Category: Volume 2016-2021
  • Table 113 Sales of Wearable Electronics by Category: Value 2016-2021
  • Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2016-2021
  • Table 115 Sales of Wearable Electronics by Category: % Value Growth 2016-2021
  • Table 116 NBO Company Shares of Wearable Electronics: % Volume 2017-2021
  • Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2018-2021
  • Table 118 Distribution of Wearable Electronics by Channel: % Volume 2016-2021
  • Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2021-2026
  • Table 120 Forecast Sales of Wearable Electronics by Category: Value 2021-2026
  • Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2021-2026
  • Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2021-2026

HEADPHONES IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sharp decrease in pricing will drive surge in demand for wireless TWS earbuds
  • Apple continues to lead, but competition from cheaper alternatives is growing more intense
  • In spite of the relaxation of pandemic restrictions, e-commerce will remain the dominant distribution channel for headphones

PROSPECTS AND OPPORTUNITIES
  • The proliferation of jack-less phones will push more consumers towards wireless headphones
  • Wired headphones will remain popular among audiophiles and lower-income consumers
  • As cheaper brands proliferate, retail value sales will fragment

CATEGORY DATA
  • Table 101 Sales of Headphones by Category: Volume 2016-2021
  • Table 102 Sales of Headphones by Category: Value 2016-2021
  • Table 103 Sales of Headphones by Category: % Volume Growth 2016-2021
  • Table 104 Sales of Headphones by Category: % Value Growth 2016-2021
  • Table 105 NBO Company Shares of Headphones: % Volume 2017-2021
  • Table 106 LBN Brand Shares of Headphones: % Volume 2018-2021
  • Table 107 Distribution of Headphones by Channel: % Volume 2016-2021
  • Table 108 Forecast Sales of Headphones by Category: Volume 2021-2026
  • Table 109 Forecast Sales of Headphones by Category: Value 2021-2026
  • Table 110 Forecast Sales of Headphones by Category: % Volume Growth 2021-2026
  • Table 111 Forecast Sales of Headphones by Category: % Value Growth 2021-2026