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Deodorants in Italy

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    Report

  • 24 Pages
  • May 2024
  • Region: Italy
  • Euromonitor International
  • ID: 221761
Deodorants saw dynamic double-digit growth in current value terms in Italy in 2023. While most of the beauty and personal care products sales were primarily boosted by price hikes, deodorants stood out as it achieved positive growth in volume terms as well. While volume sales saw slower growth than in 2022, deodorants still recorded growth as consumers considered these products to be an essential item in their day-to-day routines.

The Deodorants in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Strong price hikes and favourable weather boost demand for deodorants
  • High demand for convenient deodorant formats with sprays coming out on top
  • Leading brands focus on product performance to attract consumers
PROSPECTS AND OPPORTUNITIES
  • Deodorants set to benefit from more active lifestyles and rising average temperatures
  • Sustainable and natural deodorants likely to gain traction
  • Innovation set to be focused on added benefits and skin-friendly solutions
CATEGORY DATA
  • Table 1 Sales of Deodorants by Category: Value 2018-2023
  • Table 2 Sales of Deodorants by Category: % Value Growth 2018-2023
  • Table 3 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
  • Table 4 NBO Company Shares of Deodorants: % Value 2019-2023
  • Table 5 LBN Brand Shares of Deodorants: % Value 2020-2023
  • Table 6 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
  • Table 7 Forecast Sales of Deodorants by Category: Value 2023-2028
  • Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
  • Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN ITALY
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • Italian consumers prioritise gratification in beauty and price in personal care
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources