+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Spirits in Portugal

  • PDF Icon

    Report

  • 32 Pages
  • June 2024
  • Region: Portugal
  • Euromonitor International
  • ID: 2217675
After a very strong 2022, the expectations from spirits producers, distributors and retailers in Portugal were very high for 2023. However, sales slowed considerably as Portuguese consumers were confronted by the rising cost of living, high interest rates, and economic uncertainty. Cutbacks were made on non-essential goods including spirits, with noticeable weak performance during the summer and Christmas period, which are normally peak seasons for buying spirits.

The Spirits in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Spirits sales slow following dynamic growth in the previous year
  • Bitters and Tequila enjoy strong growth
  • Light ABV options surpass non-alcoholic drinks
PROSPECTS AND OPPORTUNITIES
  • Spirits are expected to be most affected by ABV tax revisions
  • Health concerns surrounding alcohol will lead to additional challenges for spirits
  • Recruiting consumers from younger generations to prove challenging
CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 1 Benchmark Brands 2023
CATEGORY DATA
  • Table 1 Sales of Spirits by Category: Total Volume 2018-2023
  • Table 2 Sales of Spirits by Category: Total Value 2018-2023
  • Table 3 Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 4 Sales of Spirits by Category: % Total Value Growth 2018-2023
  • Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
  • Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
  • Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
  • Table 10 Sales of White Rum by Price Platform: % Total Volume 2018-2023
  • Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
  • Table 12 Sales of English Gin by Price Platform: % Total Volume 2018-2023
  • Table 13 Sales of Vodka by Price Platform: % Total Volume 2018-2023
  • Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
  • Table 15 GBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 16 NBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 17 LBN Brand Shares of Spirits: % Total Volume 2020-2023
  • Table 18 Forecast Sales of Spirits by Category: Total Volume 2023-2028
  • Table 19 Forecast Sales of Spirits by Category: Total Value 2023-2028
  • Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
  • Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN PORTUGAL
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 22 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 25 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 34 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 3 Research Sources