Microwaves in South Africa

Microwaves in South Africa continues to record steady retail volume growth in 2024, to remain one of the most popular appliances in the country with a penetration rate of 48%. The category’s rising popularity is driven by relative affordability compared to larger cooking appliances such as ovens. Many lower-income households use a microwave as their main cooking device in conjunction with small cooking appliances.

The Microwaves in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Microwaves market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.