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Personal Care Appliances in South Africa

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    Report

  • 35 Pages
  • December 2023
  • Region: South Africa
  • Euromonitor International
  • ID: 2219074
Personal grooming across the country is becoming an increasingly important aspect of many consumers’ lives. While this concept was traditionally linked to female consumers in South Africa, due to the stigma attached to male consumers who indulged in personal grooming habits, attitudes are gradually changing as an increasing number of males start to take care of their overall appearance and wellbeing.

The Personal Care Appliances in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Care Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

PERSONAL CARE APPLIANCES IN SOUTH AFRICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Increasing awareness of personal grooming boosts category sales
  • Social media helps boost product awareness in South Africa
  • Hair care appliances comprise significant share of personal care appliances
PROSPECTS AND OPPORTUNITIES
  • Personal grooming awareness expected to drive future sales growth
  • E-commerce expected to boost volume sales of personal care appliances
CATEGORY DATA
  • Table 1 Sales of Personal Care Appliances by Category: Volume 2018-2023
  • Table 2 Sales of Personal Care Appliances by Category: Value 2018-2023
  • Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
  • Table 5 Sales of Body Shavers by Format: % Volume 2018-2023
  • Table 6 Sales of Hair Care Appliances by Format: % Volume 2018-2023
  • Table 7 NBO Company Shares of Personal Care Appliances 2019-2023
  • Table 8 LBN Brand Shares of Personal Care Appliances 2020-2023
  • Table 9 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
  • Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
  • Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
  • Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
  • Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
CONSUMER APPLIANCES IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Changing lifestyles in South Africa influence demand for consumer appliances
  • Load shedding restricts greater penetration of many appliances
  • Economic challenges reduce local consumers’ brand loyalty
  • E-commerce provides alternative option to increase revenue for retailers
  • In-store representatives are key to driving brand success
MARKET INDICATORS
  • Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
  • Table 15 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
  • Table 16 Sales of Consumer Appliances by Category: Volume 2018-2023
  • Table 17 Sales of Consumer Appliances by Category: Value 2018-2023
  • Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
  • Table 19 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
  • Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
  • Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
  • Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
  • Table 24 Sales of Small Appliances by Category: Volume 2018-2023
  • Table 25 Sales of Small Appliances by Category: Value 2018-2023
  • Table 26 Sales of Small Appliances by Category: % Volume Growth 2018-2023
  • Table 27 Sales of Small Appliances by Category: % Value Growth 2018-2023
  • Table 28 NBO Company Shares of Major Appliances: % Volume 2019-2023
  • Table 29 LBN Brand Shares of Major Appliances: % Volume 2020-2023
  • Table 30 NBO Company Shares of Small Appliances: % Volume 2019-2023
  • Table 31 LBN Brand Shares of Small Appliances: % Volume 2020-2023
  • Table 32 Distribution of Major Appliances by Format: % Volume 2018-2023
  • Table 33 Distribution of Small Appliances by Format: % Volume 2018-2023
  • Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
  • Table 35 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
  • Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
  • Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
  • Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
  • Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
  • Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
  • Table 42 Forecast Sales of Small Appliances by Category: Volume 2023-2028
  • Table 43 Forecast Sales of Small Appliances by Category: Value 2023-2028
  • Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
  • Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources