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Personal Care Appliances in Turkey

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    Report

  • 37 Pages
  • December 2024
  • Region: Turkey
  • Euromonitor International
  • ID: 2219075
In 2024, retail volume sales of personal care appliances in Turkey posted strong high single-digit growth, albeit slower than the double-digit increase posted over 2023. Higher retail selling prices and the strong rebound in demand, especially for the dominant hair care appliances category, in the post-Coronavirus (COVID-19) period dampened retail volume growth.

The Personal Care Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Care Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Hikes in average retail current unit prices driven by hyperinflation and currency devaluation
  • Hair care appliances shape retail volume growth in personal care appliances
  • E-commerce strengthens its position with special promotions and stronger selections
PROSPECTS AND OPPORTUNITIES
  • Personal care appliances to thrive on younger demographics and urbanisation
  • Hair styling appliances to remain popular at-home devices
  • Pricing and technology are set to shape competition
CATEGORY DATA
  • Table 1 Sales of Personal Care Appliances by Category: Volume 2019-2024
  • Table 2 Sales of Personal Care Appliances by Category: Value 2019-2024
  • Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
  • Table 5 Sales of Body Shavers by Format: % Volume 2019-2024
  • Table 6 Sales of Hair Care Appliances by Format: % Volume 2019-2024
  • Table 7 NBO Company Shares of Personal Care Appliances 2020-2024
  • Table 8 LBN Brand Shares of Personal Care Appliances 2021-2024
  • Table 9 Distribution of Personal Care Appliances by Format: % Volume 2019-2024
  • Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2024-2029
  • Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2024-2029
  • Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2024-2029
  • Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2024-2029
CONSUMER APPLIANCES IN TURKEY
EXECUTIVE SUMMARY
  • Consumer appliances in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?
MARKET INDICATORS
  • Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
  • Table 15 Replacement Cycles of Consumer Appliances by Category 2019-2025
MARKET DATA
  • Table 16 Sales of Consumer Appliances by Category: Volume 2019-2024
  • Table 17 Sales of Consumer Appliances by Category: Value 2019-2024
  • Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
  • Table 19 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
  • Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
  • Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
  • Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
  • Table 24 Sales of Small Appliances by Category: Volume 2019-2024
  • Table 25 Sales of Small Appliances by Category: Value 2019-2024
  • Table 26 Sales of Small Appliances by Category: % Volume Growth 2019-2024
  • Table 27 Sales of Small Appliances by Category: % Value Growth 2019-2024
  • Table 28 NBO Company Shares of Major Appliances: % Volume 2020-2024
  • Table 29 LBN Brand Shares of Major Appliances: % Volume 2021-2024
  • Table 30 NBO Company Shares of Small Appliances: % Volume2020-2024
  • Table 31 LBN Brand Shares of Small Appliances: % Volume2021-2024
  • Table 32 Distribution of Major Appliances by Format: % Volume 2019-2024
  • Table 33 Distribution of Small Appliances by Format: % Volume 2019-2024
  • Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
  • Table 35 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
  • Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
  • Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
  • Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
  • Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
  • Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
  • Table 42 Forecast Sales of Small Appliances by Category: Volume 2024-2029
  • Table 43 Forecast Sales of Small Appliances by Category: Value 2024-2029
  • Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
  • Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources