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Personal Care Appliances in Turkey

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    Report

  • 38 Pages
  • January 2024
  • Region: Turkey
  • Euromonitor International
  • ID: 2219075
Rising urbanisation and out-of-home lifestyles support growth in personal care appliances, along with a greater number of people in workplaces. Indeed, consumers have been paying more attention to their grooming since the end of the pandemic restrictions, which positively benefits a number of subcategories. Whilst volume growth in body shavers and electric facial cleansers is relatively flat (albeit positive), hair care and oral care are better supported.

The Personal Care Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Care Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

PERSONAL CARE APPLIANCES IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising urbanisation and out-of-home lifestyles support growth in personal care appliances
  • Hair care appliances shows the strongest performance
  • Average unit prices continue to rise, affecting appliances in a cross-category trend
PROSPECTS AND OPPORTUNITIES
  • The image-conscious young population will be a major driver of growth over the forecast period
  • Competition set to be based on advancements in technology and price
  • E-commerce continues to grow its distribution share
CATEGORY DATA
  • Table 1 Sales of Personal Care Appliances by Category: Volume 2018-2023
  • Table 2 Sales of Personal Care Appliances by Category: Value 2018-2023
  • Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
  • Table 5 Sales of Body Shavers by Format: % Volume 2018-2023
  • Table 6 Sales of Hair Care Appliances by Format: % Volume 2018-2023
  • Table 7 NBO Company Shares of Personal Care Appliances 2019-2023
  • Table 8 LBN Brand Shares of Personal Care Appliances 2020-2023
  • Table 9 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
  • Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
  • Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
  • Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
  • Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
CONSUMER APPLIANCES IN TURKEY
EXECUTIVE SUMMARY
  • Consumer appliances record growth, despite the major earthquake which hit the country in February 2023
  • Devaluation of the TRY and increase in VAT lead to price hikes
  • Price competition between companies intensifies
  • E-commerce continues to grow
  • Consumer appliances has good prospects for ongoing growth
MARKET INDICATORS
  • Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
  • Table 15 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
  • Table 16 Sales of Consumer Appliances by Category: Volume 2018-2023
  • Table 17 Sales of Consumer Appliances by Category: Value 2018-2023
  • Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
  • Table 19 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
  • Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
  • Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
  • Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
  • Table 24 Sales of Small Appliances by Category: Volume 2018-2023
  • Table 25 Sales of Small Appliances by Category: Value 2018-2023
  • Table 26 Sales of Small Appliances by Category: % Volume Growth 2018-2023
  • Table 27 Sales of Small Appliances by Category: % Value Growth 2018-2023
  • Table 28 NBO Company Shares of Major Appliances: % Volume 2019-2023
  • Table 29 LBN Brand Shares of Major Appliances: % Volume 2020-2023
  • Table 30 NBO Company Shares of Small Appliances: % Volume2019-2023
  • Table 31 LBN Brand Shares of Small Appliances: % Volume2020-2023
  • Table 32 Distribution of Major Appliances by Format: % Volume 2018-2023
  • Table 33 Distribution of Small Appliances by Format: % Volume 2018-2023
  • Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
  • Table 35 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
  • Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
  • Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
  • Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
  • Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
  • Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
  • Table 42 Forecast Sales of Small Appliances by Category: Volume 2023-2028
  • Table 43 Forecast Sales of Small Appliances by Category: Value 2023-2028
  • Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
  • Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources