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Small Cooking Appliances in Turkey

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    Report

  • 40 Pages
  • January 2024
  • Region: Turkey
  • Euromonitor International
  • ID: 2219078
Light flyers continue to be perceived as desirable products by consumers, thanks to being perceived as healthy and energy efficient small cooking appliances. Indeed, consumers’ demand for such practical appliances has also led to a series of new products from both local and international brands, with developments in special features such as the ability to cook two meals at the same time.

The Small Cooking Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Breadmakers, Coffee Machines, Coffee Mills, Electric Grills, Electric Steamers, Freestanding Hobs, Fryers, Kettles, Other Small Cooking Appliances, Rice Cookers, Slow Cookers.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Small Cooking Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SMALL COOKING APPLIANCES IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Light fryers continue to attract attention, thanks to been perceived as healthy and energy efficient small cooking appliances
  • Espresso coffee machines help to drive growth in coffee machines
  • Average unit prices continue to rise, affecting appliances in a cross-category trend
PROSPECTS AND OPPORTUNITIES
  • Sales will be driven by growth in light fryers and coffee machines
  • Rice cookers and slow cookers have little potential for growth
  • Competition between local and international brands is set to become fiercer
CATEGORY DATA
  • Table 1 Sales of Small Cooking Appliances by Category: Volume 2018-2023
  • Table 2 Sales of Small Cooking Appliances by Category: Value 2018-2023
  • Table 3 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
  • Table 5 Sales of Freestanding Hobs by Format: % Volume 2018-2023
  • Table 6 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
  • Table 7 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
  • Table 8 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
  • Table 9 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
  • Table 11 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
CONSUMER APPLIANCES IN TURKEY
EXECUTIVE SUMMARY
  • Consumer appliances record growth, despite the major earthquake which hit the country in February 2023
  • Devaluation of the TRY and increase in VAT lead to price hikes
  • Price competition between companies intensifies
  • E-commerce continues to grow
  • Consumer appliances has good prospects for ongoing growth
MARKET INDICATORS
  • Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
  • Table 14 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
  • Table 15 Sales of Consumer Appliances by Category: Volume 2018-2023
  • Table 16 Sales of Consumer Appliances by Category: Value 2018-2023
  • Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
  • Table 18 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
  • Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
  • Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
  • Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
  • Table 23 Sales of Small Appliances by Category: Volume 2018-2023
  • Table 24 Sales of Small Appliances by Category: Value 2018-2023
  • Table 25 Sales of Small Appliances by Category: % Volume Growth 2018-2023
  • Table 26 Sales of Small Appliances by Category: % Value Growth 2018-2023
  • Table 27 NBO Company Shares of Major Appliances: % Volume 2019-2023
  • Table 28 LBN Brand Shares of Major Appliances: % Volume 2020-2023
  • Table 29 NBO Company Shares of Small Appliances: % Volume2019-2023
  • Table 30 LBN Brand Shares of Small Appliances: % Volume2020-2023
  • Table 31 Distribution of Major Appliances by Format: % Volume 2018-2023
  • Table 32 Distribution of Small Appliances by Format: % Volume 2018-2023
  • Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
  • Table 34 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
  • Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
  • Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
  • Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
  • Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
  • Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
  • Table 41 Forecast Sales of Small Appliances by Category: Volume 2023-2028
  • Table 42 Forecast Sales of Small Appliances by Category: Value 2023-2028
  • Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
  • Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources