Refrigeration Appliances in Turkey - Research and Markets

Refrigeration appliances remains in a slight volume slump in 2023, albeit showing an improvement compared to the steeper declines seen in 2022. This is cited as an organic decline following the previous sales boost seen during the era of the pandemic, when consumers were confined to their homes and thus invested in home and kitchen improvements.

The Refrigeration Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Built-in Refrigeration Appliances, Electric Wine Coolers/Chillers, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Refrigeration Appliances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

REFRIGERATION APPLIANCES IN TURKEYKEY DATA FINDINGS

2023 DEVELOPMENTS

Refrigeration appliances remains in a volume slump in 2023
Large capacity fridge-freezers see good demand
E-commerce continues to grow its distribution share

PROSPECTS AND OPPORTUNITIES

Volume sales are expected to return to positive growth over the forecast period
The share of products with higher energy efficiency is set to increase
Average unit prices predicted to continue rising

CATEGORY DATA

Table 1 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 2 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 5 Sales of Freezers by Format: % Volume 2018-2023
Table 6 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 7 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 9 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 10 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 13 NBO Company Shares of Built-in Fridge Freezers: % Volume 2019-2023
Table 14 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 15 NBO Company Shares of Built-in Fridges: % Volume 2019-2023
Table 16 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
Table 17 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 18 Production of Refrigeration Appliances: Total Volume 2018-2023
Table 19 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 20 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 21 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028

CONSUMER APPLIANCES IN TURKEY

EXECUTIVE SUMMARY

Consumer appliances record growth, despite the major earthquake which hit the country in February 2023
Devaluation of the TRY and increase in VAT lead to price hikes
Price competition between companies intensifies
E-commerce continues to grow
Consumer appliances has good prospects for ongoing growth

MARKET INDICATORS

Table 23 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 24 Replacement Cycles of Consumer Appliances by Category 2018-2024

MARKET DATA

Table 25 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 26 Sales of Consumer Appliances by Category: Value 2018-2023
Table 27 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 28 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 33 Sales of Small Appliances by Category: Volume 2018-2023
Table 34 Sales of Small Appliances by Category: Value 2018-2023
Table 35 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 36 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 38 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 39 NBO Company Shares of Small Appliances: % Volume2019-2023
Table 40 LBN Brand Shares of Small Appliances: % Volume2020-2023
Table 41 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 42 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 43 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 44 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 45 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 46 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 51 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 52 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 53 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 54 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028

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