Wipes in Germany

Value sales of wipes in Germany continued to rise in 2024 as local consumers used them as alternatives to tissue products for various purposes. Personal wipes was the largest category in 2024, with value sales rising by single digits and demand remaining fairly stable. General purpose wipes are used in different situations, and at a time when German consumers are trying to save money due to uncertain economic conditions, they see these items as a way to obtain greater value.

The Wipes in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wipes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.