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Wipes in India

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    Report

  • 24 Pages
  • April 2025
  • Region: India
  • Euromonitor International
  • ID: 222097
Wipes experienced continued dynamic retail current value growth in India in 2024, driven by rising disposable incomes, urbanisation, and increasing awareness of hygiene. Wipes offer a convenient and mess-free way to maintain hygiene on-the-go, appealing to busy individuals and parents. Growing hygiene awareness, health-consciousness, and concerns about germs have been propelling demand for wipes, especially in urban areas.

The Wipes in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wipes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Baby wipes remains the dominant category within wipes
  • Himalaya leads wipes as chemical-free ingredients take priority for consumers
  • Retail e-commerce shows growth, while traditional channels continue to dominate
PROSPECTS AND OPPORTUNITIES
  • Wipes set for further growth as consumers look to prioritise infant hygiene
  • Quick commerce set for further growth in baby wipes as consumers prioritise convenience and speed
  • Eco-friendly and multifunctional innovations likely to be a growing trend within wipes
CATEGORY DATA
  • Table 1 Retail Sales of Wipes by Category: Value 2019-2024
  • Table 2 Retail Sales of Wipes by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Retail Wipes: % Value 2020-2024
  • Table 4 LBN Brand Shares of Retail Wipes: % Value 2021-2024
  • Table 5 Forecast Retail Sales of Wipes by Category: Value 2024-2029
  • Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN INDIA
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2019-2024
  • Table 8 Infant Population 2019-2024
  • Table 9 Female Population by Age 2019-2024
  • Table 10 Total Population by Age 2019-2024
  • Table 11 Households 2019-2024
  • Table 12 Forecast Infant Population 2024-2029
  • Table 13 Forecast Female Population by Age 2024-2029
  • Table 14 Forecast Total Population by Age 2024-2029
  • Table 15 Forecast Households 2024-2029
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources