Party & Event Planners in the US - Industry Market Research Report

Empty calendar: A declining marriage rate threatens a major source of industry revenue

The Party and Event Planners industry depends on the willingness of households and businesses to spend money on social gatherings. Businesses typically hire event planners to coordinate holiday dinners, fundraisers and client appreciation events. Since companies with strong earnings over the course of the previous year have more money to allocate toward special events, corporate profit levels and overall business sentiment primarily drive demand for industry services from this market. Similarly, households work with professional event planners to organize and promote weddings, anniversaries, birthdays and other milestone celebrations. Consequently, per capita disposable income and consumer confidence levels are the key demand drivers for the household market.

This industry is composed of independent companies and individuals that organize parties, weddings, corporate dinners and other social gatherings on behalf of households, businesses and nonprofits. This industry does not include companies that organize conventions, trade shows and sporting events, nor does it include the internal event planning departments of hotels, conference centers and recreational facilities.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.