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Baby and Child-Specific Products in Lithuania

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    Report

  • 21 Pages
  • April 2024
  • Region: Lithuania
  • Euromonitor International
  • ID: 2229113
Baby and child-specific products in Lithuania recorded positive retail value growth in 2023, with positive retail volume growth in most areas, particularly sun care and hair care. The category has a very concrete consumer base, and when it comes to expenditure, most parents will pay more for higher-quality goods for their children.

The Baby and Child-specific Products in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baby and Child-specific Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Parents remain willing to invest more in products for children, boosting growth
  • The warm summer drives strong growth for baby and child-specific sun care
  • Local player Kake Make is a leading competitor against global offerings
PROSPECTS AND OPPORTUNITIES
  • Low birth rates and the weak performance of baby wipes challenges the landscape
  • Skin care goes premium as parents invest in products for their children
  • The demand for natural and organic ingredients shapes product innovation
CATEGORY DATA
  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2018-2023
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
  • Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
  • Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
  • Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
  • Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
  • Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN LITHUANIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 11 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources