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Baby and Child-Specific Products in Austria

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    Report

  • 23 Pages
  • August 2024
  • Region: Austria
  • Euromonitor International
  • ID: 2237078
Baby and child-specific products in Austria witnessed a slight uplift in volume growth during 2023, although demand remained hampered by rising prices. Inflation remained stubbornly high in 2023 pushing up the overall cost of living. Current value growth reached double-digits due to these average price increases. In light of these price rises, consumers remained price sensitive and sought out promotional offers when shopping in the baby and child-specific category.

The Baby and Child-specific Products in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baby and Child-specific Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Prices continue to rise in baby and child-specific products
  • Product innovation supports value growth
  • Procter & Gamble Austria strengthens its lead
PROSPECTS AND OPPORTUNITIES
  • Steady pace of growth in volume and value terms
  • Baby wipes remain a key component of sales
  • Sustainability is pivotal to baby and child-specific products
CATEGORY DATA
  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2018-2023
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
  • Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023
  • Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
  • Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
  • Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
  • Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
  • Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN AUSTRIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources