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Baby and Child-Specific Products in Kazakhstan

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    Report

  • 21 Pages
  • April 2024
  • Region: Kazakhstan
  • Euromonitor International
  • ID: 2237084
Baby and child-specific products in Kazakhstan is experiencing a surge in 2023, driven by a confluence of factors. A rise in the national birth rate is fuelling strong growth in sales volume. Coupled with this demographic shift is a growing awareness among parents of the importance of specialised baby care. This translates to a demand for a wider range of high-quality and safe products, even during economic challenges. Compared to neighbouring countries, Kazakhstan boasts higher birth rates.

The Baby and Child-specific Products in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baby and Child-specific Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rise in birth rate and growing parental awareness drive demand
  • Growing importance of sun care and skin care for babies and children
  • Johnson & Johnson Inc remains leader in baby and child-specific products
PROSPECTS AND OPPORTUNITIES
  • Soaring demand for specialised care
  • The importance of communication and premiumisation
  • Natural ingredients take centre stage
CATEGORY DATA
  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2018-2023
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
  • Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
  • Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
  • Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
  • Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
  • Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN KAZAKHSTAN
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 11 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources