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Jeans in Vietnam

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    Report

  • 23 Pages
  • January 2025
  • Region: Vietnam
  • Euromonitor International
  • ID: 2237093
After seeing a poor performance in 2023, in 2024 jeans in Vietnam is expected to begin to rebound slightly in retail current value terms, due to the improved economic performance. Nevertheless, retail volume sales of jeans are expected to continue to decline. Some consumers are still inclined to save money and limit their expenditure on non-essential products such as fashion items. Some are also selecting more economical alternatives over the labels they may previously have chosen.

The Jeans in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Jeans market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Jeans begins to rebound slightly in value terms in 2024
  • Super premium and standard jeans witness value declines
  • Super light jeans are attracting attention from Vietnamese consumers
PROSPECTS AND OPPORTUNITIES
  • Brighter economic performance will boost the performance of jeans in the future
  • Retail sales of jeans expected to be boosted by online shopping
  • Innovative products will encourage consumers to purchase jeans in the future
CATEGORY DATA
  • Table 1 Sales of Jeans by Category: Volume 2019-2024
  • Table 2 Sales of Jeans by Category: Value 2019-2024
  • Table 3 Sales of Jeans by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Jeans by Category: % Value Growth 2019-2024
  • Table 5 Sales of Men’s Jeans by Category: Volume 2019-2024
  • Table 6 Sales of Men’s Jeans by Category: Value 2019-2024
  • Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
  • Table 8 Sales of Men’s Jeans by Category: % Value Growth 2019-2024
  • Table 9 Sales of Women’s Jeans by Category: Volume 2019-2024
  • Table 10 Sales of Women’s Jeans by Category: Value 2019-2024
  • Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
  • Table 12 Sales of Women’s Jeans by Category: % Value Growth 2019-2024
  • Table 13 NBO Company Shares of Jeans: % Value 2020-2024
  • Table 14 LBN Brand Shares of Jeans: % Value 2021-2024
  • Table 15 Forecast Sales of Jeans by Category: Volume 2024-2029
  • Table 16 Forecast Sales of Jeans by Category: Value 2024-2029
  • Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
  • Table 18 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
  • Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2024-2029
  • Table 20 Forecast Sales of Men’s Jeans by Category: Value 2024-2029
  • Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2024-2029
  • Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2024-2029
  • Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2024-2029
  • Table 24 Forecast Sales of Women’s Jeans by Category: Value 2024-2029
  • Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2024-2029
  • Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN VIETNAM
EXECUTIVE SUMMARY
  • Apparel and footwear in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 27 Sales of Apparel and Footwear by Category: Volume 2019-2024
  • Table 28 Sales of Apparel and Footwear by Category: Value 2019-2024
  • Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
  • Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
  • Table 31 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
  • Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
  • Table 33 Distribution of Apparel and Footwear by Format: % Value 2019-2024
  • Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2024
  • Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
  • Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
  • Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
  • Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources