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Writing Instruments in Romania

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    Report

  • 19 Pages
  • January 2025
  • Region: Romania
  • Euromonitor International
  • ID: 2237103
In 2024, writing instruments in Romania saw positive retail value growth of 6%, despite facing several significant challenges. The rise of online learning, coupled with the increasing reliance on digital communication tools, has contributed to a noticeable decline in demand for traditional writing products such as pens, pencils, and notebooks.

The Writing Instrumentsin Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Writing Instruments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Digitisation is an ongoing challenge to the sales of writing instruments in Romania
  • Premiumisation and limited-edition goods boost retail value growth in 2024
  • Children’s products focus on bright, engaging designs to stand out and drive sales
PROSPECTS AND OPPORTUNITIES
  • As digitisation grows, brands may focus on products used for art and hobbies
  • Writing instrument players will focus on sustainability to align with consumer demands
  • Products designed for children may drive growth as parents look to support their writing abilities
CATEGORY DATA
  • Table 1 Sales of Writing Instruments by Category: Volume 2019-2024
  • Table 2 Sales of Writing Instruments by Category: Value 2019-2024
  • Table 3 Sales of Writing Instruments by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Writing Instruments by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Writing Instruments: % Value 2020-2024
  • Table 6 LBN Brand Shares of Writing Instruments: % Value 2021-2024
  • Table 7 Distribution of Writing Instruments by Format: % Value 2019-2024
  • Table 8 Forecast Sales of Writing Instruments by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Writing Instruments by Category: Value 2024-2029
  • Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2024-2029
PERSONAL ACCESSORIES IN ROMANIA
EXECUTIVE SUMMARY
  • Personal accessories in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for personal accessories?
MARKET DATA
  • Table 12 Sales of Personal Accessories by Category: Volume 2019-2024
  • Table 13 Sales of Personal Accessories by Category: Value 2019-2024
  • Table 14 Sales of Personal Accessories by Category: % Volume Growth 2019-2024
  • Table 15 Sales of Personal Accessories by Category: % Value Growth 2019-2024
  • Table 16 NBO Company Shares of Personal Accessories: % Value 2020-2024
  • Table 17 LBN Brand Shares of Personal Accessories: % Value 2021-2024
  • Table 18 Distribution of Personal Accessories by Format: % Value 2019-2024
  • Table 19 Forecast Sales of Personal Accessories by Category: Volume 2024-2029
  • Table 20 Forecast Sales of Personal Accessories by Category: Value 2024-2029
  • Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2024-2029
  • Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources