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Eye Care in Romania

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    Report

  • 19 Pages
  • October 2024
  • Region: Romania
  • Euromonitor International
  • ID: 224357
The eye care market in Romania continues to register a positive performance, largely driven by the standard care segment. The rise in retail value sales is primarily due to higher average unit prices, reflecting consumers' growing willingness to invest in their eye health. This market resilience is further reinforced by an increasing number of individuals facing eye health issues, a trend accelerated by a rise in screen suage across all generations.

The Eye Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Eye Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising consumer interest in eye health
  • Children emerge as key target audience
  • Pharmacies represent key distribution channel
PROSPECTS AND OPPORTUNITIES
  • Growing awareness of eye health will drive demand for innovative solutions
  • Addressing children’s eye health will present new market opportunities
  • Ageing population will continue as significant growth driver
CATEGORY DATA
  • Table 1 Sales of Eye Care by Category: Value 2019-2024
  • Table 2 Sales of Eye Care by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Eye Care: % Value 2020-2024
  • Table 4 LBN Brand Shares of Eye Care: % Value 2021-2024
  • Table 5 Forecast Sales of Eye Care by Category: Value 2024-2029
  • Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN ROMANIA
EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2019-2024
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources