Nappies/Diapers/Pants in Sweden

Sales of nappies/diapers/pants declined in current value and retail volume terms in 2024. A major factor behind the decline of the category is Sweden’s declining birth rate, with the population aged 0-3 years having declined throughout the review period. From a value perspective, the category suffered due to the increased price sensitivity of consumers. This did, however, benefit private label which continued to gain share in 2024 due to high household demand for lower prices.

The Nappies/Diapers/Pants in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Nappies/Diapers/Pants market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.