Toys and Games in Australia

Traditional toys and games and video games in Australia recorded contrasting performances in 2023. Traditional toys and games suffered a significant blow due to soaring inflation and interest rates, sparking concerns about the rising cost of living. Consequently, consumer confidence plummeted as Australians reduced expenses by minimising non-essential purchases, including on toys that many had already invested in during the pandemic.

The Toys and Games in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.